Develop and execute national and regional student recruitment marketing and communications strategies in partnership with Talent

Create content showcasing BLG's culture, career opportunities and values

Develop, publish and optimize social media content for Instagram and LinkedIn to support student recruitment and employer branding

Coordinate recruitment communications across all offices to ensure a consistent national brand

Support law school events, career fairs and recruitment initiatives

Monitor performance and identify opportunities to improve engagement and reach

Develop and execute EDI marketing and communications strategies

Manage the annual EDI communications calendar, including awareness dates and firm initiatives

Create inclusive content for internal and external channels, including social media, web and intranet

Support EDI events and initiatives

Develop alumni communications, including newsletters, profiles, web content and social media

Promote community involvement, charitable initiatives and The BLG Foundation activities

Support rankings and awards communications

Collaborate with BD and regional teams on brand storytelling opportunities

Support ESG reporting and related events and initiatives

Lead the external content strategy for digital screens across all five regional offices

Requirements

Post-secondary education in Communications, Marketing, Public Relations, Journalism or a related field

Bachelor's degree in communications, marketing, public relations, journalism or a related field

3-5 years of experience in marketing, communications, content marketing, employer branding or related fields

Experience in professional services or a complex, matrixed organization

Experience with student recruitment marketing or employer branding

Experience with EDI communications

Genuine interest in culture, talent and community, with an instinct for inclusive, values-aligned storytelling

Proven ability to develop compelling communications for student, talent and community audiences





Superior writing, editing and storytelling skills across multiple formats

Experience developing, publishing and optimizing content for social media, particularly LinkedIn and Instagram, including short-form storytelling, audience engagement and performance analysis

Strong project coordination skills

Proficiency in Microsoft Office and familiarity with social media management tools

Proactive and comfortable working with minimal supervision

French language proficiency strongly preferred

Preferred: Google Analytics 4, Hootsuite or social media marketing certification

Experience producing ESG reports or community impact communications

Familiarity with Canva or Adobe Creative Suite

Experience with CRM platforms such as Dynamics 365

Knowledge of Canadian Press style

Core Competencies
Demonstrates expertise in developing and executing marketing and communications strategies for student recruitment and employer branding, with a robust focus on EDI initiatives and community engagement. Proficient in creating compelling content across various platforms, including social media, while ensuring alignment with organizational values and brand consistency.

Highest-signal resume keywords

Student Recruitment Marketing

Employer Branding

EDI Communications

Social Media Content Development

Project Coordination

ATS Optimization Keywords
Hard Skills

Content Marketing

Communications Strategy

Performance Analysis

Writing and Editing

Storytelling

Audience Engagement

Social Media Optimization

ESG Reporting

Community Impact Communications

CRM Platforms

Soft Skills

Proactive

Strong Coordination Skills

Genuine Interest in Culture and Community

Certifications & Qualifications

Social Media Marketing Certification

Industry Keywords

Public Relations

Marketing

Communications

Professional Services

Matrixed Organization

Canadian Press Style

Tools & Technologies

Microsoft Office

Hootsuite

Google Analytics 4

Canva

Adobe Creative Suite

Dynamics 365

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📌 Spécialiste, Marketing et Communications (Ontario)
🏢 Jobtailor
📍 Ontario