Role As a Senior Media Associate - Ad Operations Specialist you’ll own the end-to-end trafficking, QA, and campaign launch process across digital media channels. You’ll thrive in a fast-paced environment, enjoy solving technical challenges, and take pride in delivering flawless campaign execution.
You’ll work closely with media teams, vendors, and platform partners to ensure campaigns are launched accurately, pixels and tags fire correctly, and every detail is optimized for success.
You will: Own the QA process, from campaign set up to launch and maintenance.
Work with third party vendors to verify creative updates and rotations.
Work with external partners to troubleshoot campaign issues.
Ensure pixels and tags are firing properly on campaign landing pages.
Manage your deadlines and workflow.
Own the quality and consistency of your deliverables.
Experience Foundational knowledge of GMP and Social platforms
An understanding of agile Ad serving (Dynamic Creative Optimization)
A basic understanding of how testing gets set-up
Fundamental skills in standard and rich media Ad trafficking software for display, video, mobile, search, and other emerging channels
Experience in how pixels and tags are set up in a tag manager using if/then logic
The ability to transform Ads into their granular components for reporting purposes
Transfer your knowledge of trafficking upstream to assist in the population of the trafficking documents to pass off to media teams
Able to work with minimal supervision while maintaining focus and productivity
Govern in some capacity all the above technical requirements according to an agency SOP
Ability to multi-task and meet deadlines, while paying attention to details
Ability to work effectively under stressful situations and tight deadlines
Excellent project management, planning, and organizational skills
Strong problem-solving skills
Ability to work independently and seek help when needed




Flexibility in a constantly changing environment
What we offer: Maternity and parental leave extra days
Competitive benefits packages
Vacation, compassionate leave, sick days, and flex days
Access to online services for families and new parents
Diversity and Inclusion Board with 12 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts
And more…
At Critical Mass, we value our employees and offer competitive compensation and benefits packages.
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io.
We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you.
We will never ask you to send us money, technology, or anything else to work for our company.
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week .
The ask stems from our want to:
Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

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📌 Senior Media Associate, AdOps (Alberta)
🏢 twentysix
📍 Alberta