About Us
SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We are open to candidates in the Montreal or Mississauga area.

Spécialiste, Médias sociaux payants – Marketing de performance DTC
Àproposde nous
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Baséeà Needham, au Massachusetts,SharkNinjacompte plus de 4,100employés. Sesproduitssontvendusauprèsde grandsdétaillants,enligneetenmagasin,ainsiqueparlintermédiairededistributeursà travers le monde.

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Aperçu du poste
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Qualifications
De 1 à 2ansd’expériencepratiqueenachatmédiasur Meta Ads Manager et/ou TikTok Ads Manager.

Expériencepratique dans lacréationetl’optimisationdecampagnes Dynamic Product Ads (DPA) et de cataloguesproduitsdans Meta Ads Manager.

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Paid Social Specialist, DTC Performance Marketing
About Us
SharkNinjais a global product design and technology company with a diversified portfolio of 5-star-rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted global brands,

Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market. Its continued development of consumer products has enabledSharkNinjato expand into multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts, with more than 4,100 associates,SharkNinja’sproducts are sold through major retailers, online and offline, and by distributors around the world.

AI atSharkNinja
AtSharkNinja,we’rebuilding an AI-native culture.We’renot waiting for the future—we’recreating it. Our people are expected to experiment boldly, adopt new tools, and continuously raisewhat’spossible to create meaningful impact for our consumers.

If you believe the best way to do your jobhasn’tbeen invented yet,you’llfit right in.

Overview
The Paid Social Specialist will playan important rolein the day-to-day strategy and execution of our media investments, focused on delivering revenue growth for Direct-to-Consumer (DTC).

This is a performance-driven role where you willbe responsible foridentifyingwhere toinvestthe next best marketing dollar anddemonstratingefficiency through sound measurement principles.

Hands-on media buying experience directly on social platforms isrequired.

Key Responsibilities
Lead day-to-day campaign activation, optimization, and performance management across platforms and agency partners to achieve DTC category revenue and forecast goals.

Support the paid social strategy across each brand, tailoring campaigns based on each category’s full-funnel activation and DTC revenueobjectives.

Identifynew paid social investment opportunities,demonstraterevenue efficiency, and advocate for channel growth.

Prepare weekly brand and category performance reports, along with ad hoc analyses, and regularly share insights across cross-functional teams.

Partner with creative teams to develop high-impact, platform-specific content that drives efficient revenue growth.

Manage the end-to-end creative process, including briefing, feedback, legal approvals, trafficking, and reporting.

Collaborate closely with DTC teams on promotional periods, SKU assortment, and website updates.





Work closely with the Manager on day-to-day priorities and deliverables.

Monitor competitor activity, media spend, and creative strategies to help inform our approach.

Perform quality assurance (QA) on agency work to ensure accuracy and excellence in execution.

Qualifications
1–2 years of hands-on paid social buying experience using Meta Ads Manager and/or TikTok Ads Manager.

Hands-on experience building andoptimizingDynamic Product Ads (DPA) and product catalog campaigns in Meta Ads Manager.

Direct-to-consumer (DTC) or B2C ecommerce paid media experience.

Foundational experience manipulating data in Excel and working with reporting dashboards.

Excellent time management and organizational skills.

Foundational understanding of the performance media landscape and the overall marketing mix.

Excellent communication skills with the ability to collaborate effectively across a variety of personalities and working styles.

Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.

Strong teamplayer with the ability to work independently and take ownership of projects from start to finish.

Fluency in French (spoken and written) isrequired.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, RRSP retirement plan with matching, employee stock purchase program, life insurance, AD&D;, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, free clinical mental health support, EAP, tuition reimbursement, wellness reimbursement, product discounts, referral bonus program, and more.

Pay Range
$60,000 — $70,000 CAD

Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and qualified growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products—

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.

For candidates based in China, please refer to this Candidate Privacy Notice.

For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja Will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [email protected]

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📌 Spécialiste, Médias sociaux payants – Marketing de performance DTC / Paid Social Specialist, DTC Per (Ontario)
🏢 Ninjakitchen
📍 Ontario