4789 Yonge St, Toronto, ON M2N 0G3, Canada
Job Description Posted Thursday, August 6, 2026 at 4:00 a.m.
About Us CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.
We are entering a transformation phase:
Migratingour websiteto Shopify
Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.
This role exists to:
uncover friction and trust gaps across the customer journey
redesign high-impact flows and page experiences
run experimentation and measurement cycles
raise conversion performance to the standard of topeSIMcompetitors
Role Summary We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
clarity
trust
checkout completion
Key Responsibilities 1) User Behavior Analysis & Funnel Insights Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding
Identifyfriction points, drop-off patterns, and trust barriers
Translate insights into actionable recommendations and test hypotheses
2)



UX Design for Shopify Ecommerce Create and iterate designs in Figma
Improve information architecture and product decision-making flows
home page
checkout path
activation/how-it-works content
Partner with developers to implement scalable Shopify-friendly components
Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
Plan and execute:
A/B tests
CTA tests
landing page optimization
checkout optimization
Present results with clear recommendations, expected impact, and next steps
4) Trust, Clarity & Competitive UX In theeSIMcategory, trust and clarity are often the deciding factors.
You will improve:
plan differentiation and comparison usability
transparency in pricing, benefits, and terms
credibility signals and reassurance content
“howit works” guidance foreSIMactivation
overall user confidence across the purchase journey
5) App Experience Foundations (Phase 2) Support early UX groundwork for the future app experience, including flows for:
activation onboarding
account management
troubleshooting/self-serve support
renewals and add-ons
Requirements Proven experience improving conversion performance through UX changes
Familiarity with Shopify ecommerce UX and constraints
Robust understanding of CRO and experimentation frameworks
Experience with GA4, Hotjar/Clarity, and A/B testing tools
Ability to work cross-functionally andoperatewith high ownership
Strong Bonus Skills UX writing/microcopyfor trust + clarity
Experience building design systems for ecommerce platforms
funnel or checkout improvements
CRO testing or performance-driven redesigns
before/after examples with measurable outcomes (where possible)
4789 Yonge St, Toronto, ON M2N 0G3, Canada

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📌 International - UX Designer (Ontario)
🏢 Wireless DNA
📍 Ontario