Drive impactful media strategies as Critical Mass's Senior Media Manager, focusing on performance-driven plans across diverse channels. Join a agile team in Toronto to optimize client campaigns effectively.

As the Senior Media Manager at Critical Mass, you will lead multi-channel media strategies that translate business objectives into actionable plans. You will manage major accounts and work on media executions that measure business success through performance metrics like ROAS, CPA, and conversion goals. Collaboration with Analysts and Activation teams will be key, as will mentoring junior team members and leveraging analytics for continuous improvement.

Key Responsibilities:
• Build multi-channel media plans across various platforms
• Translate strategy into media recommendations and plans




• Support budget allocation and campaign structuring
• Monitor performance toward business KPIs and goals
• Manage client communications and performance reporting

Requirements:
• 4-7 years in media planning or performance marketing
• Experience with Paid Search, Social, and Programmatic
• Strong analytical and organizational skills
• Client-facing experience
• Knowledge of performance KPIs

Elevate your media strategy skills at Critical Mass by fostering measurable performance and collaborating across teams.
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📌 Senior Media Manager Performance Planning (Ontario)
🏢 CMICA Critical Mass
📍 Ontario