Drive sales of the Charton Hobbs portfolio across assigned accounts
Achieve and exceed quarterly and annual sales targets and KPIs
Expand distribution with a focus on priority and core brands
Maximize in-store execution, including shelf positioning, cold box placement, and displays
Present and execute quarterly programming with retail partners and product consultants
Develop and maintain an 8-week route plan to ensure efficient territory coverage
Maintain and grow relationships with existing accounts
Identify and secure new listings, features, and by-the-glass opportunities
Support accounts with product knowledge, staff training, and menu development
Maintain accurate and timely records of activities, account information, and opportunities in XRM
Manage budgets and expenses in accordance with company guidelines
Participate in trade shows, supplier events, and customer activations as required
Maintain a flexible schedule, including occasional evenings and weekends
Requirements Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry
Experience in retail or restaurant environments is considered an asset
Post-secondary education in business, sales, or marketing is preferred
Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)
Valid Manitoba driver’s license with a clean driving record
Access to a reliable vehicle
Valid passport
Ability to lift and carry up to 50 lbs
Core Competencies Demonstrates strong sales acumen with a focus on achieving and exceeding targets in the beverage alcohol industry. Capable of building and maintaining relationships with accounts while executing effective in-store strategies and training.
Highest-signal resume keywords Outside Sales Experience
Beverage Alcohol Industry Knowledge
Account Management
Territory Coverage Planning
Product Training
ATS Optimization Keywords Hard Skills Sales Target Achievement
KPI Management
Route Planning
Menu Development
Budget Management
Soft Skills Relationship Building
Communication
Flexibility
Certifications & Qualifications Valid Manitoba Driver’s License
Valid Passport
Industry Keywords Beverage Alcohol
Retail Environment
Restaurant Setting
Trade Shows
Customer Activations
Tools & Technologies XRM