Employment Type: Full Time

Compensation: $95,000 to $115,000 CAD

Why withinUs®
withinUs® is a Canadian, female-founded natural health supplement company, Certified B Corporation® and Great Place to Work®. Since launching our premium marine collagen peptide in 2013, we have grown to over 2,200 retail locations nationwide.

We are entering our next phase of growth, shifting from rapid distribution expansion to deeper retail execution and long-term brand building. We are looking for a National Account Manager to help lead that next chapter.

The Impact You’ll Have
As National Account Manager, you will own key retail partnerships across Canada, with a focus on accelerating growth in Alberta and Ontario as priority markets. You will lead account strategy, trade planning, and commercial negotiations, while partnering closely with brokers and distributors to deliver strong in-store execution nationwide. Experience with major Canadian retailers is highly valued. This may include retailers such as Shoppers Drug Mart, Loblaws, Sobeys, Costco, London Drugs, Rexall, or other key national and regional partners.

Key Responsibilities
Account Leadership and Growth

Own and grow a portfolio of national and key regional retail accounts

Build trusted, long-term relationships with buyers, category teams, and key stakeholder

Lead strategic planning conversations and joint business planning with retail partners

Develop and execute account plans that drive distribution, velocity, and premium in-store execution

Broker and Distributor Execution

Lead broker and distributor partners with clear priorities and strong accountability

Drive in-store execution across merchandising, promotions, and launches

Ensure partner activity aligns with withinUs® strategy and brand standards

Establish consistent execution rhythms and clear communication across regions.

Commercial and Financial Ownership

Own trade spend, pricing strategy, and profitability across accounts

Negotiate annual agreements, promotional calendars, and key commercial terms





Analyze sales performance, forecasts, and customer metrics to guide decision-making

Improve promotional effectiveness and ensure disciplined trade investment

Cross-Functional Collaboration

Partner closely with Marketing, Operations, and Finance to support strong retail execution

Support retailer-specific launches, promotional programs, and sales materials

Represent withinUs® professionally at customer meetings, trade shows, and industry events

How You Work (What Matters Most)
You will be successful in this role if you:

Lead with integrity, transparency, and strong commercial judgment

Build relationships through trust, clarity, and consistent follow-through

Think long-term and protect brand equity alongside sales performance

Communicate early, directly, and collaboratively with internal and external partners

Balance ambition with discipline, prioritizing sustainable velocity over short-term wins

Take ownership while staying aligned with team priorities and company direction

What Success Looks Like
In the first 12 to 18 months, success will include:

Accelerating velocity and brand awareness in Alberta and Ontario

Strengthening joint business plans with priority retail partners

Improving trade spend effectiveness and promotional ROI

Building consistent broker and distributor execution rhythms across Canada

Becoming a trusted commercial voice internally and a valued partner externally

What You’ll Bring

5+ years of key account management or sales experience in Canadian CPG, supplements, or natural health

Proven success in managing national or key regional retail accounts across multiple channels





Experience working with brokers and distributors alongside direct retail customers

Strong commercial acumen, negotiation ability, and analytical forecasting skills

Highly organized with strong follow-through across complex priorities

A relationship-driven leadership style grounded in trust and thoughtful decision-making

Proficiency with CRM tools (Salesforce preferred) and Microsoft Office

Bachelor’s degree in Business or related field, or equivalent experience

Eligible to work in Canada with the ability to travel regularly

Valid driver’s license

What We Offer

Base salary: $95,000 to $115,000 CAD
Final offer will reflect experience, qualifications & alignment with the scope of the role

Variable bonus aligned to individual objectives and company-wide performance

Some roles may be eligible for stock options based on role scope and tenure

Benefits & Total Rewards

Extended health and dental coverage

RRSP matching

Paid birthday and volunteer days

Wellness subsidy and fitness perks

Complimentary withinUs® products plus Friends and Family discount

Our Culture
withinUs emphasizes alignment, communication, and follow-through. We believe explicit expectations and shared standards create the foundation for trust, ownership, and autonomy. We take a thoughtful, long-term approach to brand building and work closely across teams to execute with care and consistency. We are a team that takes our work seriously, supports one another fully, and values doing things the right way.

Our Commitment to Inclusion
withinUs® is committed to building a respectful, inclusive workplace. If this role excites you but you don’t meet every requirement, we encourage you to apply. We value diverse perspectives and experiences.

Accomodations
withinUs® is committed to providing accommodations throughout the hiring process. If you require accommodation at any stage, please let us know, and we will work with you to support your needs.

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📌 National Account Manager (Full Time) (Manitoba)
🏢 Withinus Natural Health
📍 Manitoba