Execute lifecycle marketing campaigns end-to-end across multiple channels, including coding, QA, and campaign deployment
Implement A/B tests supporting experimentation and business objectives
Collaborate with Technology, Creative, Merchandising, and Community Marketing teams to deliver high-impact campaigns
Coordinate and execute omnichannel communication strategies in partnership with Retail teams
Track and report lifecycle marketing KPIs, translating data into actionable insights and recommendations
Support the regional Lifecycle Marketing & CRM team with process documentation and operational efficiency initiatives
Support email acquisition strategies, including A/B testing and reporting
Support communication strategies on app push and SMS channels
Support coordination of the email campaign calendar
Requirements Bachelor’s degree in business, marketing, communications, or a related field
1+ year’s experience in lifecycle marketing, CRM, or retention marketing
Ability to work autonomously while collaborating in daily meetings and standups
Ability to effectively manage projects, schedules, asset delivery, scope changes, and resources
Excellent attention to detail
Experience configuring/managing lifecycle marketing campaigns, wireframe automation, and marketing automation platforms such as Salesforce Marketing Cloud, Klaviyo, and Figma
Ability to quickly adapt to new tools and processes
Understanding of email creative and template best practices, segmentation, dynamic content, and A/B testing methodologies
Highly skilled in Figma, HTML, CSS, and UX design practices




Customer-focused mindset
Ability to consider Arcteryx.com globally and sustainably
Creative and creative approach with logical and methodical problem solving
Strong communication and cross-functional collaboration skills
Flexibility and adaptability in ambiguous situations
Ability to balance autonomy and collaboration
Commitment to continuous improvement and doing what is right
Passion for outdoor activities and the Arc’teryx brand
Results-driven approach and passion for ambitious goals
Core Competencies Demonstrates expertise in executing lifecycle marketing campaigns across multiple channels, with a strong focus on A/B testing, data analysis, and collaboration with cross-functional teams. Proficient in marketing automation platforms and skilled in HTML, CSS, and UX design practices to enhance customer engagement.
Highest-signal resume keywords Lifecycle Marketing
CRM Management
A/B Testing
Salesforce Marketing Cloud
Figma
ATS Optimization Keywords Hard Skills Lifecycle Marketing Campaigns
A/B Testing Methodologies
HTML
CSS
UX Design Practices
Wireframe Automation
Marketing Automation Platforms
Data Analysis
KPI Tracking
Segmentation
Soft Skills Attention to Detail
Project Management
Cross-Functional Collaboration
Innovative Problem Solving
Customer-Focused Mindset
Industry Keywords Lifecycle Marketing
Retention Marketing
Omnichannel Communication
Email Acquisition Strategies
Campaign Deployment
Tools & Technologies Salesforce Marketing Cloud
Klaviyo
Figma

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📌 Lifecycle Marketing Campaigns Coordinator (British Columbia)
🏢 Jobtailor
📍 British Columbia