Own the go-to-market strategy for CIRA Cybersecurity Services and Hello Registry, including positioning, messaging, and value propositions

Lead and develop a small team of product marketers across two portfolios

Plan and lead cross-functional launches for products, features, and campaigns

Coordinate implementation across product, sales, and communications teams

Understand customer needs, competitive landscape, and buyer personas

Build and manage content strategy aligned with demand generation, thought leadership, and sales objectives

Develop sales collateral, competitive battlecards, demos, and training

Manage portfolio budgets and agency relationships

Report on program performance against KPIs

Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert

Measure and optimize campaign and messaging impact based on results

Requirements

7+ years of progressive marketing experience, with the majority in product marketing

Experience owning product positioning, messaging, and go-to-market strategy

Proven experience leading, coaching, and developing teams

B2B/enterprise marketing experience

SaaS experience in security, networking, or domain/registry industries is a robust asset

Ability to manage product marketing for multiple product lines or business units simultaneously

Strong long-form and short-form writing skills





Comfort serving as an external spokesperson for technical products

Project and budget management experience on complex, cross-functional initiatives

Hands-on experience with marketing automation tools such as HubSpot

Experience with CRM systems such as Salesforce

Post-secondary education in Marketing, Business, Commerce, or a related field

French and English bilingualism is an asset

Core Competencies
Demonstrates expertise in go-to-market strategy, product positioning, and messaging for cybersecurity services. Proven ability to lead teams, manage cross-functional initiatives, and optimize marketing performance through data-driven insights.

Highest-signal resume keywords

Go-To-Market Strategy

Product Positioning

Team Leadership

B2B Marketing

Marketing Automation

ATS Optimization Keywords
Hard Skills

Product Marketing

Content Strategy

Sales Collateral Development

Project Management

Budget Management

Competitive Analysis

KPI Reporting

Long-Form Writing

Short-Form Writing

Buyer Persona Development

Soft Skills

Coaching

Communication

Collaboration

Spokesperson Skills

Customer Understanding

Industry Keywords

SaaS

Cybersecurity

Networking

Domain Registry

B2B Marketing

Tools & Technologies

HubSpot

Salesforce

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📌 Senior Manager, Product Marketing (Quebec City)
🏢 Jobtailor
📍 Quebec City