Lead and evolve digital marketing capabilities, focusing on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego
Develop, execute, and optimize email marketing strategies and automated customer journeys for Retail, Institutional, and Wealthtech audiences
Create targeted, personalized campaigns that drive engagement and business outcomes
Manage segmentation, A/B testing, personalization, and campaign optimization
Monitor and report on campaign performance and provide actionable recommendations
Serve as primary business owner for Salesforce Marketing Cloud and Allego
Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations
Manage Allego content and support user adoption through best practices and training
Identify opportunities to leverage AI for marketing workflows, personalization, content creation, and reporting
Partner with Marketing, Sales, Sales Operations, and external vendors to deliver scalable digital marketing initiatives
Improve processes through automation, analytics, and emerging technologies
Requirements 5–7 years of experience in digital marketing, marketing automation, or email marketing
Hands‑on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required
Experience managing Allego or a similar sales enablement platform
Ability to manage segmentation,



A/B testing, personalization, and campaign optimization
Experience developing and optimizing automated email journeys
Ability to identify and implement AI‑powered marketing solutions
Ability to partner with Marketing, Sales, Sales Operations, Technology teams, and external vendors
Canadian experience is not required
Must be able to work in a hybrid role based in Toronto, Ontario
Core Competencies Demonstrates expertise in digital marketing strategies, particularly with Salesforce Marketing Cloud and Allego, focusing on email marketing, campaign optimization, and leveraging AI for enhanced marketing workflows.
Highest-signal resume keywords Salesforce Marketing Cloud
Email Marketing Strategies
Campaign Optimization
Allego Management
AI‑Powered Marketing Solutions
ATS Optimization Keywords Hard Skills Digital Marketing
Marketing Automation
Segmentation
A/B Testing
Personalization
Automated Email Journeys
Analytics
Content Creation
Performance Monitoring
Reporting
Soft Skills Collaboration
Communication
Problem‑Solving
Training
User Adoption
Industry Keywords Retail
Institutional
Wealthtech
Digital Marketing Initiatives
Tools & Technologies Salesforce Ecosystem
Allego
Marketing Automation Tools
Emerging Technologies

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📌 Senior Marketing Manager, Digital Enablement – 18 Months Contract (Ontario)
🏢 Jobtailor
📍 Ontario