Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions
Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance
Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution
Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes
Build proposals in the format of a pitch deck and/or media plan based on requirements
Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed
Review campaign performance for integrated media campaigns
In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities
Support proactive sales opportunities
In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals
Support the development of case studies
Requirements Bachelor’s Degree or related college degree in business, digital advertising and marketing or communications
3 years of relevant digital/media presales OR digital/media buying experience within an agency
Strong knowledge/background in digital marketing, ad tech and programmatic buying processes
An understanding of branded content, influencer marketing and social media trends
Strong presentation and written communication skills with ability to speak about technical topics in every-day language
Strong Excel and PowerPoint skills
Ability to work effectively under pressure in a fast-paced environment with multiple priorities
Excellent interpersonal and collaboration skills
Core Competencies Demonstrates expertise in digital marketing, ad tech, and programmatic buying processes, with a solid ability to create integrated media proposals and optimize campaign performance. Proficient in collaboration across teams to drive sales opportunities and deliver client-focused solutions.
Highest-signal resume keywords Digital Marketing Expertise
Programmatic Buying Processes
Proposal Development
Campaign Performance Analysis
Strong Presentation Skills
ATS Optimization Keywords Hard Skills Digital Advertising
Media Buying
Branded Content
Influencer Marketing
Social Media Trends
Excel
PowerPoint
Soft Skills Interpersonal Skills
Collaboration
Communication Skills
Ability to Work Under Pressure
Certifications & Qualifications Bachelor’s Degree in Business
Digital Advertising
Marketing
Communications
Industry Keywords Integrated Media Proposals
Ad Ops
Campaign Optimization
Sales Support
Case Studies