Job Description Please note: Current work authorization for Canada is required for all openings You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement The work location for this role is 483 Bay Street in Toronto until approximately late 2026 when the work location will change to the new Mississauga office at 3 Robert Speck Parkway. At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find recent and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
Business Overview The Digital Media Marketing Manager is responsible for executing digital media advertising campaigns that support Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, and internal stakeholders, this role supports and leads the execution of one or more advertising channels, including programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsorships. Key responsibilities include supporting asset and media development, providing placement recommendations, optimizing campaigns, delivering detailed post-campaign reporting, and enhancing audience targeting and budget allocation to achieve business objectives.
How You'll Make an Impact Campaign Management, Execution and Strategy Collaboration with Advertising, Content, and Digital marketing teams to ensure seamless integration across full communication plan (i.e.paid/owned/earned). Be the subject matter expert in one or more paid media channels - programmatic display and video, direct publisher partnerships, paid search, Fidelity-owned events, and third-party sponsorships. Help develop detailed, strategic media brief for the agency and internal stakeholders that reflects business and campaign goals across the marketing funnel. Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments. Leverage internal & external data sources to ensure media plans are based on insight and learning. Work with agency partners to ensure the right media mix, budget allocation, and platform tactics are in place to meet campaign objectives and deliver strong performance across all channels. Provide reporting on a consistent basis to ensure campaign optimization and learning for future campaigns; this includes working closely with Data Analytics and Digital teams.
Operational Expertise Strong understanding of omni-channel media planning, with expertise in digital media buying utilizing AI enabled targeting, and in one or more digital media channels to maximize digital marketing effectiveness. Work within the Adobe and related marketing tech platforms to optimize digital ad campaigns in real time. Possesses and continuously strives to develop his/her awareness of external trends and market innovations in digital advertising. Data focused: leverage internal & external data sources to ensure media plans are rooted in insight & learning. Develop test & learn media tactics with agency, to promote continued learning and optimizations. Understanding of tagging and ad trafficking systems, codes, and processes.




Campaign Reporting Create in-depth analysis of campaign performance including online media, mobile and web analytics that highlight campaign strengths and weaknesses, performance, return on investment, optimization options, ad fatigue, etc. Use tools like Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments. Leverage both internal and external data to ensure campaigns and tactics are grounded in performance learnings and behavioral trends. Work with internal and external Marketing and Data Analytics partners to review detailed metrics, then distill analytics into concrete recommendations. Make recommendations to optimize ad spend, ad copy or ad placements, as warranted by research and metrics.
Budget reconciliation and management Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing. Work closely with external partners to ensure timely invoicing, monthly reconciliation of billing and payments. Work closely with Manager, Digital Advertising to ensure media budget stays on track.
What We Are Looking For 5+ years of experience building out detailed advertising strategies and tactics required, preferably in the financial services sector.
Thorough understanding of paid digital strategy, mobile and social media channels required.
Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
The position requires strong analytical and problem-solving skills.
The ability to manage multiple priorities in an ever-changing environment and meet deadlines.
Must be very detail oriented and can work well under pressure.
Strong Microsoft Office, Adobe Ad Cloud, Adobe Analytics and Audience Manager skills required.
Strong understanding of performance marketing KPIs, including CPI, CPA, CVR, ROAS, CAC, app-event conversion rates, and funnel efficiency.
Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.
Experience with 3rd party ad serving technology (e.g. DoubleClick).
Financial services experience is a strong asset.
Media Agency experience is a strong asset.
Adobe Analytics skill is an asset.
The Expertise You Bring Demonstrate an innovative, collaborative, and proactive approach.
Strong project management skills.
Understanding of how and interest in building integrated marketing communications programs.
Must be very detail oriented and can work well under pressure.
Self-starter and fast learner with the ability to work well independently as well as collaboratively.
The position requires strong analytical, creative, and organizational skills.
Demonstrate experience in the following ad platforms, but not limited to paid search, paid social, programmatic, connected video, managing direct publishers, display/video, online video (i.e. YouTube), audio (i.e. Spotify, podcasts), TV, digital out-of-home, owned and 3rd party sponsored events
Experience building out detailed advertising strategies and tactics, preferably in the financial services sector.
Total Rewards That Reflect Your Impact Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary pus target bonus) ranges from $94,000 to $123,000, based on your experience and qualifications.
RRSP Contribution: After 6 months of employment,



we invest in your future with an RRSP contribution—no employee matching required.
Benefits Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
Accommodation During the Application Process Accommodation during the application process. Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].
Equal Employment Opportunity Fidelity Canada is an equal opportunity employer. Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground. Accommodation during the application process Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].
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Canadian HR Reporter's Most Innovative HR Team
About Us Fidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize their potential and be challenged in all aspects of their professional careers. To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, there’s no limit to what you can accomplish here. We’re excited you’re considering Fidelity for your career plans.
No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
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📌 Digital Media Marketing Manager (Ontario)
🏢 Fidelity International
📍 Ontario