Elevate member experiences as the Lifecycle Marketing, Personalization & Automation Manager at Vancity. This full time role leverages marketing technology for personalized engagement and measurable growth.In this position at Vancity's head office, you will lead marketing technology initiatives, focusing on CRM, AI, and automation strategies. With a strong data-driven mindset and proven marketing expertise,



you will enhance member engagements and support business priorities throughout all marketing activities.Key Responsibilities:Lead CRM and applied AI initiatives for marketingDefine business requirements for automation and data capabilitiesCollaborate with cross-functional teams to develop technology roadmapsDrive growth through lifecycle marketing and personalization strategiesOversee marketing technology implementations and optimizationsRequirements:Bachelor's degree in a relevant field8-10 years of experience in lifecycle marketing or CRMStrong knowledge of Salesforce, Adobe, or Microsoft DynamicsProven ability in leading cross-functional initiativesExperience with data-driven marketing strategiesMaximize marketing automation and personalization efforts with scalable solutions that deliver exceptional member results.#J-18808-Ljbffr

📌 Lifecycle Marketing Manager At Vancity (North Vancouver)
🏢 GitLab
📍 North Vancouver