SENIOR MANAGER, MARKET SALES – NORTH AMERICA & INNOVATIONPermanent Full-time TIFF - THE MARKETTIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film. TIFF: The Market will expand TIFF's presence as a global hub for screen-based storytelling and reinforce its role as a global entertainment industry leader. It will connect creators, buyers, and audiences, while elevating Canadian and international talent and fostering collaboration across film, series, and innovative content.TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation. We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it's unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.We are currently hiring for the position of:SENIOR MANAGER, MARKET SALES – NORTH AMERICA & INNOVATIONThe Senior Manager, Sales – North America & Innovation is a senior commercial role responsible for designing, driving, and delivering earned revenue strategies for TIFF: The Market, with a primary focus on exhibition, marketplace sales and Innovation hub.Reporting to the Senior Director, Market Sales & Partnerships, this role leads day-to-day sales strategy and execution across North America, while supporting senior-level negotiations and long-term business growth. In addition to core exhibition and marketplace clients, the role is also responsible for developing targeted revenue from innovation-focused partners and emerging industry segments.This strategic and operational role balances revenue leadership with hands-on execution, ensuring that sales models are scalable, competitive, and fully integrated with programming, marketing, operations, and communications.RESPONSIBILITIES:Sales & Revenue Generation Lead and execute revenue strategies across exhibition space sales, booth packages, industry sponsorship integrations, delegate passes, advertising and promotional buys, and event-based offerings at MTCC.Build, manage, and drive a robust North American sales pipeline (Minimum of $5M) to achieve and exceed annual and multi-year revenue targets.Key focus on exhibitors, national film boards and national agencies, film sales companies, distributors, studios, and service providers.Develop pricing, packaging,



and commercial frameworks in coordination with the Senior Director.Deliver accurate revenue forecasts and integrate projections into broader Market financial planning.Establish revenue targets and performance benchmarks for assigned portfolios and segments.Support sales enablement for market screenings, exhibition stands, promotional inventory, and on-site event sales, ensuring teams are equipped to maximize revenue opportunities before and during the Market.Support and oversee seasonal and contract sales staff, as required, to ensure effective sales execution during peak Market periods.Innovation & Emerging Client Segments Develop targeted revenue opportunities with innovation-led clients, including XR, immersive content companies, technology platforms, accelerators, and innovation hubs (e.G., festival labs, start-up showcases, tech showcases).Integrate innovation-focused exhibitors and partners into MTCC and Market programming frameworks.Identify emerging business models and commercial formats relevant to evolving screen and media ecosystems.Partnership Development & Client ManagementIdentify, pitch, and secure long-term partnerships with key North American and international innovation exhibitors, content companies, service providers, and institutional partners.Steward relationships to ensure value delivery, renewals, and repeat participation.Support senior-level negotiations through proposal development, securing commitments, and managing commercial follow-through.Coordinate closely with central sales, operations, and programming teams to ensure seamless client execution.Market Intelligence & Business DevelopmentMonitor regional and sector-specific trends across exhibition, marketplace, and innovation segments.Identify growth opportunities, competitive activity, and new client categories.Provide actionable market intelligence to inform product development and pricing strategy.Reporting, Performance & CollaborationManage sales reporting, pipeline reviews, and KPI tracking across assigned portfolios.Lead regular performance reviews and forecasting sessions with the Senior Director and Sales Administration.Work in close alignment with Market leadership, marketing, and operations to maximize commercial outcomes.Represent TIFF: The Market at key North American and international industry events.PERFORMANCE EXPECTATIONSRevenue & Conversion: Deliver and exceed revenue targets (Minimum of $5M) across MTCC exhibition sales, partnerships, and assigned client segments.Pipeline Management: Maintain an accurate, high-quality North American pipeline with regular forecasting and reporting.Client Retention & Growth: Drive repeat participation and portfolio expansion across core and innovation-focused clients.Regional Impact & Brand: Strengthen TIFF: The Market's visibility and commercial positioning in North America.Accountability & Execution:



Demonstrate strong ownership of targets, timelines, and commercial outcomes through structured reviews and reporting.SALARY:$65,000 - $101,000/annuallyOur salary ranges reflect the range of skills and experience required for the role. Typically, candidates new to the role are positioned up to the midpoint of the range, with progression through the range based on performance and development over time. The top of the salary band is for employees who consistently demonstrate high performance in their role.TARGET CONTRACT DATES:Immediate or upon availabilityWORK LOCATION:Office Location: 350 King Street West, Toronto, ON M5V 3X5Weekly in-office requirements: Minimum 2 days (1st November – 30th April)Minimum 3 days (1st May – 31st October) Festival Office Requirements: Full Time during FestivalMINIMUM REQUIREMENTS:Bachelor's or Master's degree in Business, Management, or a related field.7–10 years of experience in exhibition sales, partnerships, business development, or revenue leadership within media, entertainment, events, or technology sectors.Proven success in selling large-scale exhibition and sponsorship packages.Strong network across film boards and national agencies, film sales companies, studios, distributors, service providers, and industry platforms.Demonstrated ability to manage complex commercial negotiations.Experience working with innovation, XR, immersive, or technology clients is an asset.Strong commercial judgment, communication skills, and cultural fluency.Ability to thrive in fast-paced, deadline-driven environments.Willingness to travel for key markets and events.VACANCY: This job posting is not for an existing vacancyHOW TO SUBMIT & APPLICATION DEADLINE:All applications must be submitted online through TIFF's Career Centre.CLOSING:We thank everyone who applies for their interest, but only candidates selected for an interview are contacted. Candidates must be legally able to work in Canada at this time.TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considersand welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.TIFF may use artificial intelligence to screen, assess or select applicants for this position.Please send any questions via e-mail only to TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the prospect to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at We strive to provide reasonable accommodations whenever requested.

📌 Senior Manager, Market Sales - C$65,000 - C$101,000 A Year (Toronto)
🏢 Tiff
📍 Toronto