Description Du PosteReporting to the Senior Manager, Digital Performance Marketing, the Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance. Ultimately accountable for the budget across paid tactics, the Manager's objective is to leverage these paid channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.Lieu De TravailToronto, Ontario, CanadaHoraire37.5Secteur D’activitéMarketingDétails De La Rémunération$96,900 - $136,800 CADLa TD a à cœur d’offrir une rémunération juste et équitable à tous les collègues. Les occasions de croissance et le perfectionnement des compétences sont des caractéristiques essentielles de l’expérience collègue à la TD. Nos politiques et pratiques en matière de rémunération ont été conçues pour permettre aux collègues de progresser dans l’échelle salariale au fil du temps, à mesure qu’ils s’améliorent dans leurs fonctions. Le salaire de base offert peut varier en fonction des compétences et de l’expérience du candidat, de ses connaissances professionnelles, de son emplacement géographique et d’autres besoins particuliers du secteur et de l’entreprise. En tant que candidat, nous vous encourageons à poser des questions sur la rémunération et à avoir une conversation franche avec votre recruteur, qui pourra vous fournir des détails plus précis sur ce poste.Key AccountabilitiesLead the strategic development and execution of paid campaigns where post-click conversion metrics (KPI's) are the objective.Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channelsLeverage extensive social media expertise and current best practices to lead the planning and execution of social media strategyManage the SEM, display advertising and social media budget, optimize KPI's across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies.Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.Lead engagement with agencies,



vendors and key internal partners to deliver best-in-class media strategies and programs.Partner with Integrated Marketing Planning, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.Provides input into integrated marketing strategies and plans, including annual forecast.Ensure compliance with TD process and governance control requirements.Provide ongoing insights on performance and reporting of results for all paid marketing programs, relative to YoY and forecast.Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior.Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversionUnderstands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performanceProduce & manage keyword research, technical, content and SEM audits - analysis and optimization recommendationsDepartment OverviewAs part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel,



define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.Job RequirementsMinimum 7 years of digital marketing experience across key channels such as ad display, social media and paid SEM with a clear focus on leveraging data to drive business results.Proven experience running performance marketing campaigns through digital, including display, programmatic, social, SEM and driving performance through digital experiences.Proven experience with digital acquisition campaigns in an always-on workplace and demonstrating results with driving incremental improvements.Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.Experience successfully managing agency and vendor relationships.Practical experience developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.Experience utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.Business acumen: strategic thinking, business process development, analytical and problem solving skills.Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing workplace, requiring ongoing re-evaluation of priorities.Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.Understanding of financial institutions product offerings would be an asset.Deep understanding of Adwords and DoubleClick with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising.Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions.#J-18808-Ljbffr

📌 Directeur, Marketing Numérique - C$96,900 - C$136,800 A Year (Toronto)
🏢 TD
📍 Toronto