Advertising & Marketing Professional (SEO, Content & Social Media)

Shield Solar— Calgary, Alberta Job Type: Full-time Salary: $85,000 – $105,000 per year, commensurate with experience

About Us

Shield Solar is an established solar company based in Calgary with a growing in-house marketing team. We're passionate about delivering measurable results through smart strategy, compelling content, and data-driven campaigns.

The Role

We're looking for a seasoned advertising and marketing professional who has honed their craft in a fast-paced marketing firm environment. You'll take ownership of multi-channel campaigns from strategy through execution, with deep expertise in SEO, content creation, and social media management. This is a hands-on role for someone who can think strategically and execute flawlessly.

What You'll Do

- Develop and execute integrated marketing and advertising strategies across digital channels
- Branding: Champion and evolve our brand identity, ensuring consistency in voice, visuals, and positioning across every touchpoint
- Creative design services: Lead creative direction and collaborate with designers to produce polished campaign assets, from concept through final delivery
- Media planning buying: Plan, negotiate, and manage media buys across digital and traditional channels, optimizing spend for maximum ROI
- Content marketing: Create and manage high-quality content across formats — blog posts, web copy, ad copy, email campaigns, and video/graphic content briefs
- SEO: Lead initiatives end-to-end: keyword research, on-page and technical optimization, link-building strategy, and performance reporting
- Social media:



Own strategy and execution across platforms (Instagram, Facebook, LinkedIn, TikTok, X), including content calendars, community engagement, and paid social
- Digital product UX: Contribute to website and digital product improvements, applying UX best practices to landing pages, conversion funnels, and user journeys
- Public relations: Manage PR efforts including press releases, media relations, and reputation management
- AI emerging tech: Leverage AI tools and emerging technologies to enhance content production, campaign targeting, and marketing efficiency
- Analyze campaign performance using tools like Google Analytics, Search Console, and social insights; translate data into actionable recommendations
- Manage multiple projects, deadlines, and stakeholders with agency-level pace and polish

What You Bring

- Minimum 5 years of experience in advertising and marketing, with time spent at a marketing agency/firm strongly preferred
- Extensive SEO expertise — proven track record of improving organic rankings and traffic
- Exceptional content creation skills — a portfolio that demonstrates versatility, creativity, and strong writing
- Social media excellence — demonstrated success growing engagement and managing brand presence across multiple platforms




- Well-rounded marketing depth — hands-on experience across branding, creative direction, media planning and buying, digital product/UX, and public relations
- AI fluency — comfort using AI and emerging tech tools to work smarter and faster
- Proficiency with tools such as Google Analytics, SEMrush/Ahrefs, Meta Business Suite, and scheduling platforms (e.g., Hootsuite, Later)
- Robust project management skills and the ability to juggle multiple accounts or campaigns
- Excellent communication and presentation skills
- Post-secondary education in Marketing, Communications, or related field — an asset

Nice to Have

- Experience with paid search (Google Ads) and paid social campaign management
- Graphic design or video editing skills (Canva, Adobe Creative Suite)
- Email marketing platform experience (Mailchimp, Klaviyo, HubSpot)

What We Offer

- Competitive salary of $85,000 – $105,000, benchmarked against Calgary's top employers
- Hybrid flexibility
- Professional development opportunities
- A collaborative team that values creativity and results

How to Apply

Submit your resume along with a portfolio or samples of your work (content, campaigns, or social accounts you've managed). Applications without work samples may not be considered.

Shield Solar is an equal opportunity employer. We thank all applicants for their interest; only those selected for an interview will be contacted.

Pay: $85,000.00-$105,000.00 per year

Benefits

- Flexible schedule
- On-site parking

Experience:
- Content marketing: 5 years (preferred)
- SEO: 5 years (required)
- Social media marketing: 5 years (preferred)

Work Location: In person

📌 Advertising & Marketing Professional (SEO, Content & Social Media) (Calgary)
🏢 Shield Solar
📍 Calgary