With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level.

You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies. Supervises the group in the interpretation of competitive and other research data.

Act as the liaison between internal teams as well as various partner vendors to ensure media performance. Maintain a deep understanding of business, target audiences and wider communications environment. Understand, embrace, and integrate client and creative agency research into plans.

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.



6+ years of account planning or related media/communications planning experience, with a focus on team leadership and management. Good client relationship skills, including experience interacting and presenting to senior‑level clients.

Experience working in and across multiple communications disciplines, including digital. Fully conversant with all major desktop research tools and qualitative research techniques. Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable. Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal chance employer and considers applicants for all positions without discrimination or regard to characteristics. That’s why we’re adopting a hybrid approach, with teams in the office around four days a week.

Please note that while our philosophy is the same across WPP, benefits may vary by office or country. 90,000 – $140,000 CAD.

📌 Associate Director, Data Management (Remote) (Toronto)
🏢 WPP Media
📍 Toronto