Aleva Naturals is seeking a Brand Marketing Coordinator to support the development, positioning, and growth of our consumer brands.

This is NOT a Digital Marketing or Social Media Marketing position.

The primary focus of this role is brand management, new product development, packaging, retail marketing, product launches, competitive analysis, promotional planning, and sales support.

While the successful candidate may occasionally assist with website, eCommerce, or digital brand content, social media management, content creation, influencer marketing, paid digital advertising, SEO, and performance marketing are not the primary responsibilities of this position.

We are looking for someone interested in building brands and products, working closely with packaging, retailers, suppliers, sales teams, and management.

Key ResponsibilitiesBrand Management

- Support the development and execution of brand strategies and annual marketing plans.
- Maintain consistent brand positioning, messaging, visual identity, and product presentation.
- Monitor category trends, competitors, consumer needs, pricing, claims, and new product activity.
- Identify opportunities to strengthen existing products and develop new products or line extensions.
- Help ensure all brand activities support the overall commercial objectives of the business.

New Product Development
- Coordinate new product projects from concept through commercialization and retail launch.
- Assist with product concepts, naming, positioning, features, benefits, claims, and consumer messaging.
- Coordinate with suppliers, designers, regulatory partners, sales teams, and management.
- Manage project timelines and follow up on deliverables to keep launches on schedule.
- Coordinate samples, prototypes, product specifications, photography, and launch materials.

Packaging & Artwork
- Coordinate new packaging development and packaging updates.
- Work closely with graphic designers, printers, packaging suppliers, and regulatory partners.
- Review packaging artwork for accuracy, consistency, claims, UPCs, specifications, and required information.
- Assist with bilingual packaging requirements where applicable.




- Maintain organized packaging files, artwork versions, product specifications, and image libraries.

Retail & Shopper Marketing
- Support retailer presentations, line reviews, new product submissions, and category reviews.
- Develop sell sheets, product presentations, retailer decks, promotional materials, and product information sheets.
- Monitor retail shelves, competitor products, pricing, promotions, merchandising, and packaging trends.
- Assist in developing programs to increase product distribution, visibility, trial, and sell-through.
- Coordinate retailer-specific promotional and merchandising initiatives.

Sales & Distributor Support
- Work closely with the sales team to develop materials required for retailer and distributor presentations.
- Coordinate product samples and marketing materials for customer meetings.
- Assist with distributor presentations and new-market opportunities.
- Provide accurate and updated product information, images, specifications, and marketing materials.

Promotional & Trade Marketing
- Coordinate product launches, seasonal promotions, sampling programs, displays, and other brand initiatives.
- Assist with trade shows, retailer meetings, distributor presentations, and consumer sampling events.
- Coordinate marketing materials with external agencies, printers, photographers, and other vendors.

Digital & Social Media – Limited Scope

This position may occasionally support the coordination of product information and brand assets for company websites, retailer websites, Amazon, or other eCommerce platforms.

However, this role is not focused on:

- Social media management
- Daily social media posting
- Influencer marketing
- Community management
- Paid social advertising
- Google Ads/PPC
- SEO/SEM




- Digital performance marketing

Candidates whose experience or career interest is primarily in social media or digital marketing should be aware that these activities represent only a limited portion of this position.

Qualifications

- Bachelor's degree or diploma in Marketing, Business, Brand Management, Communications, or a related discipline.
- 1–3 years of experience in brand marketing, product marketing, CPG/FMCG, retail marketing, product development, or marketing coordination preferred.
- Experience with consumer packaged goods, personal care, beauty, baby care, health & wellness, or retail products is highly desirable.
- Solid interest in brands, products, packaging, consumers, and retail.
- Strong written and verbal communication skills.
- Excellent organizational and project-management abilities.
- Exceptional attention to detail.
- Strong PowerPoint, Excel, Word, and general Microsoft Office skills.
- Experience with packaging artwork, product launches, retailer presentations, or CPG product development is an asset.

Ideal Candidate The ideal candidate is someone who gets excited about:

Creating and building products. Improving packaging. Understanding consumers. Studying competitors. Preparing retailer presentations. Supporting product launches. Seeing products successfully reach store shelves.

This position is best suited to a hands-on brand marketer, rather than a social media or digital marketing specialist.

Key Measures of Success

Success in this role will be measured by:

- Successful and timely new product launches
- Strong and consistent brand presentation
- Accurate and effective packaging execution
- Quality of retailer and sales support materials
- Effective coordination of brand and promotional projects
- Identification of competitive and category opportunities
- Improved retail visibility and distribution
- Strong execution of overall brand strategy

Pay: $46,000.00-$60,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off

Work Location: In person

📌 Brand Marketing Coordinator (North York)
🏢 Du0026G Laboratories
📍 North York