Job Summary

AIIM is seeking a agile and results-driven Business Development Professional to join our growing team. This role focuses on multi-channel marketing solutions with a specific emphasis on Not-For-Profit organizations, Financial

Companies, and Advertising Agencies. The ideal candidate will have expertise in marketing automation platforms like

HubSpot and a proven ability to consultatively sell innovative direct marketing solutions. This is an exciting opportunity for a strategic thinker with excellent relationship-building and communication skills to thrive in a fast-paced environment.

Education

JOB KNOWLEDGE

- Basic degree in Business Administration and/or Marketing

Experience & Skills

- Proven success in selling marketing solutions to Not-For-Profit organizations, financial institutions, and/or advertising agencies.
- Proficiency in HubSpot or similar CRM/marketing automation platforms.
- Strong understanding of omni-channel marketing, including digital, direct mail, and automation.
- Demonstrated ability to exceed sales targets through consultative and strategic selling techniques.
- Knowledge of creative services, data-driven marketing, and analytics as they pertain to multi-channel campaigns.
- Excellent negotiation, communication, and presentation skills.
- Minimum of 3 years of business development or consultative sales experience with a focus on marketing solutions.
- Experience in SaaS-based marketing platforms is an asset.

Duties & Responsibilities

- Client Acquisition and Relationship Management
- Identify and target potential clients, including Not-For-Profit organizations,



financial companies, and

advertising agencies.
- Build and nurture strong, long-term relationships with key decision-makers and stakeholders.
- Gain a deep understanding of each client's objectives to tailor multi-channel marketing solutions

effectively.
- Consultative Selling
- Conduct detailed needs assessments to uncover opportunities for customized marketing strategies.
- Provide expert advice on integrating direct mail, digital marketing, and automation to optimize

campaign results.
- Collaborate with clients to design and execute comprehensive marketing plans that align with their

goals.
- Product and Industry Expertise
- Stay current on industry trends, particularly in marketing automation, digital marketing, and direct mail.
- Leverage expertise in platforms like HubSpot to demonstrate how AIIM’s solutions integrate seamlessly

into existing workflows.
- Maintain an in-depth understanding of AIIM’s marketing and communication products, including

omnichannel campaigns, data-driven targeting, and intelligent mail solutions.
- Proposal Development and Presentation
- Develop and present compelling proposals that showcase AIIM’s ability to deliver measurable ROI.
- Work closely with internal teams to ensure feasibility and alignment with client expectations.
- Sales Reporting and Performance Tracking
- Maintain accurate records of sales activities, client interactions, and pipeline status using HubSpot CRM.
- Provide regular updates on sales performance, highlighting successes and identifying growth

opportunities.

📌 Business Development Executive (Toronto)
🏢 AIIM
📍 Toronto