Coyote Jocks is a quick-growing independent LGBTQ+ men’s underwear and apparel brand.

We’re looking for a senior freelance performance marketer to take hands-on ownership of paid acquisition across Meta, Google and TikTok.

This is an ongoing, part-time independent contractor position—not a full-time role or an agency engagement. We expect approximately 8–15 hours per week after onboarding, with some flexibility around major launches and promotions.

You’ll work directly with our Director of Marketing and personally manage the advertising accounts. We’re looking for someone who combines strong execution with strategic judgment—not a consultant who delegates day-to-day management to a junior buyer.

What you’ll own

- Personally build, manage and optimize campaigns across Meta, Google and TikTok
- Develop channel strategy, budgets and testing priorities
- Monitor performance against new-customer CAC, ROAS, MER, contribution margin and revenue targets
- Balance prospecting, demand capture and remarketing across channels
- Maintain a structured testing roadmap across creative, messaging, audiences and offers
- Translate performance data into clear creative recommendations for our internal team
- Collaborate on product launches, promotions and seasonal planning
- Identify tracking, attribution, product-feed and account-configuration issues
- Provide concise weekly reporting with clear insights, actions and priorities

What we’re looking for
- Five or more years of hands-on paid-media experience, including meaningful DTC e-commerce responsibility
- Advanced, current experience personally operating Meta and Google Ads
- Practical experience with TikTok Ads,



including creator-led content or Spark Ads
- Experience managing established brands with meaningful monthly media budgets
- Strong understanding of Shopify, Google Merchant Center, product feeds and GA4
- Experience evaluating new-customer CAC, MER and contribution margin—not only platform ROAS
- Ability to connect media performance with creative, merchandising and broader business priorities
- Clear, responsive communication and the ability to work independently
- Comfort working with an LGBTQ+ brand whose advertising includes underwear, bodies and sexuality

Experience with apparel, underwear, beauty or another visually driven consumer category is strongly preferred.

Engagement details

- Part-time independent contractor
- Approximately 8–15 hours per week after onboarding
- Remote, with reasonable availability during North American business hours
- Reports to the Director of Marketing

This role is not a fit if
- You primarily provide strategy while someone else manages the accounts
- You intend to assign the work to a junior buyer or subcontractor
- You have not personally built and optimized campaigns recently
- Your experience is primarily lead generation rather than DTC e-commerce

How to apply

Please provide

- A concise overview of your relevant DTC experience
- Two or three brands for which you have personally managed paid media
- The approximate monthly advertising budgets you have managed
- One example of a meaningful performance improvement you personally led
- Your availability, current client load and proposed monthly retainer
- Confirmation that you would personally manage the accounts

📌 Contract Freelance Performance Marketing (Canada)
🏢 Coyote Jocks
📍 Canada