Enhance customer journeys as a Digital Optimization Analyst with a focus on A/B testing and personalization strategies based in Toronto. Collaborate with cross-functional teams to drive impactful digital experiences. This role requires 3-5 years of expertise in digital optimization, web analytics, and experimentation, particularly using Adobe Target.

You will lead A/B testing initiatives, define KPIs, and present data-driven insights to senior stakeholders, all while enhancing conversion funnels and user experience. Key Responsibilities:

- Lead A/B and multivariate testing initiatives across digital channels
- Develop customer journey optimization roadmaps
- Analyze web analytics data for customer behavior insights
- Collaborate with Product,



Marketing, UX, and Technology teams
- Drive personalization strategies for improved conversion Requirements:
- 3-5+ years in digital optimization or analytics
- Proficiency in Adobe Target, Analytics, or Google Analytics
- Solid analytical and problem-solving skills
- Advanced Excel and PowerPoint skills
- Excellent communication skills for stakeholder presentations This role is perfect for analytical professionals looking to create substantial customer engagement through data-driven insights.

📌 Digital Optimization Analyst in Toronto
🏢 Robertson u0026 Company
📍 Toronto