Enhance customer journeys as a Digital Optimization Analyst with a focus on A/B testing and personalization strategies based in Toronto. Collaborate with cross-functional teams to drive impactful digital experiences.

This role requires 3-5 years of expertise in digital optimization, web analytics, and experimentation, particularly using Adobe Target. You will lead A/B testing initiatives, define KPIs, and present data-driven insights to senior stakeholders, all while enhancing conversion funnels and user experience.

Key Responsibilities: • Lead A/B and multivariate testing initiatives across digital channels • Develop customer journey optimization roadmaps • Analyze web analytics data for customer behavior insights • Collaborate with Product, Marketing,



UX, and Technology teams • Drive personalization strategies for improved conversion

Requirements: • 3-5+ years in digital optimization or analytics • Proficiency in Adobe Target, Analytics, or Google Analytics • Solid analytical and problem-solving skills • Advanced Excel and PowerPoint skills • Excellent communication skills for stakeholder presentations

This role is perfect for analytical professionals looking to create substantial customer engagement through data-driven insights.

📌 Digital Optimization Analyst in Toronto
🏢 Robertson u0026 Company
📍 Toronto