Who You Are

You have strong technical skills, are analytical, detail oriented, creative, energetic, confident and a quick learner. A key player on our growing and dynamic CRM/Loyalty team, you will report to the Director, Loyalty, CRM & Consumer Insights. You will work with and help evolve our CRM channels to deliver a best-in-class communication strategy.

Responsibilities and tasks include the following:

- Build, QA, send tests, schedule, and monitor email marketing campaigns within our ESP. Ensure campaigns render well in the most common platforms, including mobile.
- Create and monitor push notifications, SMS/MMS, in app notifications and app inbox campaigns within our ESP.
- Incorporate dynamic segmentation and personalization within all CRM channels & campaigns to optimize omni-channel revenue and engagement.
- Report & analyse the performance of CRM channels, campaigns and database evolution. Prepare recommendations to optimize engagement and revenue. Support with building dashboards and reports.
- Perform multivariate and A/B tests, analyze results and use insights to optimize existing and future campaigns.
- Work with marketing and ecommerce teams to improve email templates.
- Monitor industry best practices, and collaborate with cross functional teams to deliver best in class campaigns.
- Monitor deliverability of emails.
- Support with building and managing customer segments to feed campaigns, journeys and digital audiences.
- Support with building, managing and optimization of customer journeys to evolve towards a more personalized communication strategy.




- Monitor subscriber database and participate in acquisition initiatives to drive growth and strategies to reduce churn/unsubscribes.
- Troubleshoot any problems with our campaigns and within our ESP (open and follow up on tickets when necessary).
- Participate in CRM projects to launch recent features, channels, and technologies to ensure we communicate with our customers in the most relevant, efficient and personalized way.
- Support / back-up within the CRM and global e-commerce team when necessary.
- Other projects and tasks as required.

What You’ll Need

- Degree in Business, Marketing or related field of study
- 2-3 years experience using an Email Software Provider
- Salesforce Marketing Cloud experience an asset, Braze experience an asset
- Proficiency with tracking campaign engagement in GA4
- Strong knowledge of excel
- Knowledge of html & CSS an asset
- Power BI & SQL experience an asset
- Strong attention to detail and a team player, solid analytical skills and technical skills, and a quick learner
- Understand industry best practices related to email, SMS and push notifications to build best-in-class communication
- Bilingualism (English and French)

The expected wage range for this role is between $33 - $36 GROW WITH US! We’re pretty proud to say that everything we do starts with our people – whether it’s in-store or at the head office.



From sales associates and store leadership; dedicated in-house apparel and design teams; marketing, brand, and digital experts; stylists, photographers, and graphic designers; all the way to store concept and operations. We do it all. Ardene is truly a creative hub that is second to none.

Be part of a fun, dynamic and energetic team! Join our team and begin your career at one of North America’s top retail chains!

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Hey, we're Ardene!

We're the ultimate destination in North America and beyond for head-to-toe apparel, footwear, and accessories - all at the best prices. In 1982, we started as an accessories and jewelry retailer. Today, we're on a whole new level, with 250+ stores in Canada, the USA and internationally – not to mention ardene.com and our app!

We believe that fashion shouldn’t be exclusive or intimidating – it should be celebrated with youthful confidence and fearless enthusiasm. Our journey is ongoing in this new era of retail, as we focus more than ever before on customer experience and sustainable practices.

We also take employee wellbeing and personal growth to heart. Our teams focus on driving initiatives in the area of mental health, diversity & inclusion, engagement and recognition. This includes our many mindfulness programs too, so our teams can create meaningful connections, lead with intention and kindness, and be their best selves at work and in their lives.

Want to learn more about Life at Ardene? Check out our careers site for the latest updates & read one-on-one personal interviews with team members from across Ardene.

https://ardenecorporate.com/life-at-ardene

📌 E-mail & CRM Specialist (Laval)
🏢 Ardene
📍 Laval