About Insi

Insi is a global technology and business transformation company with over 35 years of market presence, 2,700+ employees, operations in 25+ countries, and 200+ clients — including 124 organizations with revenue exceeding USD 1 billion.

Recognized as a Leader in SAP S/4HANA System Midmarket Transformation and AI-driven Application Development & Managed Services, Insi connects Strategy, Technology, Operations, and People to turn intention into measurable impact.

Insi's North American headquarters are based in Kitchener-Waterloo, Canada — Canada's Technology Corridor — with an office in Miami, Florida.

Our portfolio spans SAP (S/4HANA, GROW, RISE, BTP), Salesforce, Data & AI, Cloud, and Staff Augmentation, supported by flexible Onshore, Nearshore, and Offshore delivery models.

Position Purpose

We are looking for a Sales Development Executive (SDE) to join Insi's SAP business and support the continued expansion of our operations across North America.

The SDE will play a critical role in our growth strategy by identifying, engaging, and developing net-new customers and qualified sales opportunities for our SAP portfolio.

The primary responsibility of this position is to generate a consistent and highly qualified pipeline through digital selling, strategic prospecting, social selling, targeted account engagement, and outbound activities.

Working closely with Account Executives, Sales Leadership, Marketing, Pre-Sales, SAP, and our partner ecosystem, the SDE will identify decision-makers, initiate meaningful business conversations, qualify opportunities, and create the foundation for successful enterprise sales engagements.

This is a hunter-oriented position for someone who is curious, commercially driven, comfortable opening doors into new organizations, and motivated by measurable pipeline and revenue impact.

Key Responsibilities

- Generate qualified leads and sales opportunities through digital engagement, social selling, strategic prospecting, targeted outreach, and outbound campaigns.
- Identify and engage net-new customers within Insi's target markets and industries.
- Develop prospecting strategies in alignment with Sales Leadership, Account Executives, Marketing, and strategic partners.
- Build and maintain a healthy pipeline of qualified opportunities that can progress into the enterprise sales cycle.
- Conduct research on target accounts, industries, executives, business priorities, and technology environments to create highly relevant outreach strategies.




- Identify and engage key decision-makers and influencers across business and technology functions.
- Drive proactive outbound activities across multiple channels, including phone, email, LinkedIn, digital campaigns, events, and partner referrals.
- Engage prospects through value-based and consultative conversations focused on understanding their business challenges and technology priorities.
- Position Insi's SAP capabilities and broader value proposition to generate interest and establish initial client relationships.
- Support pipeline development for solutions including SAP S/4HANA, GROW with SAP, RISE with SAP, BTP, SAP Services, and related transformation initiatives.
- Qualify opportunities based on business needs, strategic fit, decision-making process, potential value, timing, and other relevant qualification criteria.
- Partner closely with Account Executives to ensure qualified opportunities are effectively transitioned and supported throughout the sales process.
- Collaborate with Marketing on demand-generation campaigns, events, account-based initiatives, and targeted market activities.
- Leverage the SAP ecosystem, partners, and internal resources to identify and accelerate new business opportunities.
- Adopt and effectively utilize modern digital prospecting, sales intelligence, CRM, and sales engagement tools and methodologies.
- Maintain accurate records of prospecting activities, leads, opportunities, and customer interactions within the CRM.
- Meet and exceed defined targets related to prospecting activity, qualified opportunities, pipeline generation, and demand generation.
- Continuously monitor market trends, customer priorities, competitive movements, and developments within the SAP ecosystem.
- Contribute to strategic projects and business development initiatives that support Insi's continued expansion across North America.

Qualifications & Experience
- Bachelor's degree in Business Administration, Information Technology, Digital Transformation, Marketing, Communications, or a related discipline.
- 1–3+ years of experience in B2B demand generation, business development, sales development, inside sales, or technology sales.
- Previous experience working within a software, technology,



IT services, consulting, or digital transformation organization is strongly preferred.
- Experience with SAP or enterprise technology solutions is highly desirable.
- Demonstrated interest in new technologies and enterprise digital transformation.
- Understanding of business challenges faced by organizations within defined industries and/or lines of business.
- Experience with outbound prospecting, lead generation, account research, and opportunity qualification.
- Familiarity with CRM, sales intelligence, social selling, and digital prospecting platforms.
- Strong written and verbal communication skills, with the ability to engage professionally with senior business and technology stakeholders.
- Professional fluency in English.

Behavioral Competencies

- Strong hunter mentality with a genuine interest in developing new business relationships.
- Customer-centric approach with the ability to establish credibility and act as a trusted first point of contact.
- Excellent listening skills and the ability to identify and prioritize customer needs.
- High degree of curiosity and willingness to understand clients' businesses, industries, and technology environments.
- Self-motivated and comfortable working independently with a strong drive for results.
- Strong collaboration and teamwork skills, particularly when working with Sales, Marketing, Pre-Sales, and Delivery teams.
- Ability to adapt quickly to changing priorities, markets, and technologies.
- Resilience and persistence when engaging new prospects and navigating initial objections.
- Strong organizational skills and discipline in managing multiple accounts, prospects, and follow-up activities simultaneously.
- Natural drive to excel, combined with an agile and growth-oriented mindset.

What Success Looks Like

Success in this role goes beyond generating a high volume of activity. The SDE will be expected to create meaningful, qualified pipeline that can ultimately convert into new revenue for Insi.

The successful professional will become an important connection point between the market and our sales organization — opening doors into current accounts, understanding customer challenges, generating interest in Insi's SAP capabilities, and enabling Account Executives to engage prospects with relevant and differentiated value propositions.

This is an opportunity for someone who wants to build a career within enterprise technology sales while contributing directly to Insi's SAP growth strategy in North America.

📌 Enterprise Business Development Representative (BDR), SAP (Waterloo)
🏢 Insi
📍 Waterloo