Activate is one of the fastest-growing location-based entertainment brands in North America — and we'regoing global.

Our venues put players inside the game: live-action challenges where reflexes, wits, andteamwork win. Activate is experiencing significant expansion and are looking to grow our team with the addition of a Director, Product Marketing. This is a full-time, permanent position.

We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered. Follow @activategames on TikTok, Instagram, and Facebook to stay locked in. We're hiring the senior leader who owns the commercial plan that turns Activate into a brand the world wants to play.

You own product marketing for Activate global. you bring the customer insight that decides what's worth building, and you own the plan that takes it to market. New product launches, partnerships, promotions, loyalty — all rooted in insight, all tied to a commercial number. You also work closely with Activate's Global Partnerships and Corporate Stores teams.

You build the commercial plan those partners run on, enabling revenue growth across the globe. You've worked in entertainment — negotiated global and local partnership deals, sat across the table from major brands, IPs, and platforms. You lead the Product Marketing team, including the Loyalty Marketing Lead, Games Marketing Lead & Customer Engagement Specialist.

You report to the Chief Marketing Officer and work alongside the Creative Director, Director of Growth, and Director of Comms, PR & Influencer as peers.

The Commercial Plan





Own the annual and quarterly commercial plan for Activate global Set the launch calendar: new products, games, experiences, partnerships, promotions Set loyalty strategy and how it ties to the commercial plan — your Loyalty Marketing Lead designs and runs the programs Build the brief Activate Games International, Activate Stores and JV markets all execute against Partner with Technology end-to-end — customer insight in, launch plan out Bring the insight that decides what's worth building, not just how to market it Own the customer launch plan for every product, game, and experience Technology ships Partner with Global Partnerships and Corporate Store teams Build the commercial plan all store partners run on, with creative briefs that deliver on partner requirement Share best practice across markets — what wins in one ships to all Negotiate global and local partnership contracts Lead and develop the Product Marketing team Build AI into how the team works — ship more, not less 10+ years in product marketing, brand marketing, or commercial roles at consumer brands — entertainment, retail, hospitality, gaming ~ Built and led a product marketing or commercial planning team ~ Negotiated and shipped global and local partnership deals — IPs, brands, platforms ~ Used customer insight to drive commercial decisions ~ Used AI to actually change what a team can ship Competitive Salary Casual dress On-site parking Activate is committed to providing access, equal chance and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities.

📌 Full Time Digital Brand Marketing Director (Winnipeg)
🏢 Activate
📍 Winnipeg