Ready to make a real impact on global health and wellness care?Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we're now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.Position SummaryWe're seeking a Growth Ops Manager with strong Performance Marketing ops expertise to build the analytical and operational foundation for our acquisition engine—Performance Marketing, Product Marketing, and Sales—optimizing for activation and retention quality, not just volume. This role requires expertise in multi-channel attribution, marketing analytics, and campaign operations, with the opportunity to build sales CRM infrastructure and pipeline operations from the ground up.This is a perfect role for someone who loves turning complex marketing and sales data into insights, building attribution models that actually work, and creating scalable operational systems for growth teams.Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.What You'll Be DoingGrowth Analytics & AttributionPartner with the data team to design multi-channel attribution frameworks; implement these frameworks, providing explicit ROI visibility across paid, organic, and outbound channelsOwn measurement and reporting of key growth metrics: MQLs, SQLs, pipeline velocity, ROAS, CAC, LTV, conversion rates, channel performanceBuild dashboards in Sigma, answering the questions Performance Marketing, Product Marketing, and Sales ask dailyConduct funnel analyses incorporating downstream metrics (trial-to-paid, LTV, activation) to optimize channels based on retained, high-value customers—not just trial volumeCreate cohort analyses showing which acquisition sources produce customers who stick around and expandDesign A/B testing frameworks and provide statistical analysis on experimentsLeverage AI agents to accelerate model development and pattern exploration; validate and refine outputsSales & Marketing OperationsConfigure and optimize Hubspot CRM for our outbound sales motionBuild sales pipeline dashboards with forecasting and rep performance trackingImplement and optimize lead scoring, routing,



and assignment workflows; define MQL/SQL definitions and sales handoffsBuild operational frameworks enabling Performance Marketing campaign execution and trackingBuild and maintain customer data signals (conversion values, audience segments, lookalike audiences) feeding into advertising platforms to optimize algorithmic biddingOwn tagging frameworks ensuring clean, consistent data capture across all channelsEvaluate, implement, and optimize Growth tools (Hubspot, advertising platforms, analytics tools)Partner with Customer Lifecycle Ops Manager on UTM taxonomy and acquisition-to-customer handoffsWhat You Bring4-6+ years in Marketing Operations, Demand Gen Ops, Growth Ops, or Marketing Analytics within B2B SaaSProficient SQL skills for funnel analysis, campaign analysis, and data exploration—you're self-sufficient for most analytical needsStrong BI/data visualization (Sigma, Looker, Tableau)—you build dashboards people actually useHands-on experience with Hubspot (or similar CRM)Experience building or implementing attribution models and optimizing marketing channel performanceDeep understanding of acquisition metrics (MQL, SQL, CAC, LTV, pipeline velocity) and activation metrics (TTV, feature adoption)AI-comfortable: You see AI as leverage for routine analysis and exploration; know when to validate versus trustExperience with advertising platforms (Google Ads, LinkedIn, Meta) and web analyticsCompensation & Pay TransparencyAt Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends.Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team.Anticipated Base Salary Range (Canada): $105,000 - $115,000/year CADWe take a holistic approach to compensation, combining salary, bonus, equity, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being.The range above reflects our expected compensation for this role, based on current market data. Final offers may vary depending on factors such as location, skills, depth of experience, and relevant certifications. All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.What We OfferComprehensive BenefitsWe offer a robust advantages package for full-time, permanent employees, including health, dental, and vision coverage from day 1,



as well as RRSP matching, generous paid parental leave, and annual learning stipends.Remote-First, Connected CultureOur remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter.Wellness and GrowthUnlimited vacation, built on trust, clear expectations, and real support for taking time offCompany RRSP program with employer-matched contributionsComprehensive health and dental benefits from day 1$750 annual Health & Wellness Allowance$1,000 annual Learning & Development Allowance to support your growth$500 annual Home Office Allowance to set up a productive remote workspaceSprout Family: personalized support for family-building and fertility journeysInkblot: confidential, digital mental health support from licensed professionalsCompany-wide holiday closure in DecemberRegular virtual company-wide events, lunches, and team socials to stay connectedThriving at Practice BetterAt Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.We believe excellent culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.Our Commitment to Diversity, Equity & BelongingWe know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request.Ready to Apply?If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.Apply Now → Official Recruitment Notice & AI at Practice BetterAll applications are reviewed directly by Practice Better's internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in or Practice Better will never ask for

📌 Growth Ops Manager - C$105,000 - C$115,000 A Year - Remote (Toronto)
🏢 Practice Better
📍 Toronto