Head of Sales, Canada

Bleuh | Canada | Full time The Role

Bleuh is looking for a Head of Sales Canada to lead our national Sales function and support the next stage of the brand’s growth.

Reporting directly to the CEO, this person will be accountable for Bleuh’s commercial performance, with a clear mandate: grow sales, distribution, velocity and the value we create for our retail customers.

Quebec is currently our largest market and operates through a highly centralized model around the SQDC. Ontario is our primary growth market and requires a much more field-driven approach focused on the retailers, buyers and in-store execution.

We are looking for a strong CPG sales leader who can think strategically and, most importantly, turn strategy into results.

Key Responsibilities

- Define and execute Bleuh’s national sales strategy
- Deliver sales targets and top-line growth
- Lead commercial performance with the SQDC and OCS
- Grow distribution and velocity across the Bleuh portfolio
- Build strong relationships with retailers, buyers and key accounts
- Develop customer plans that create value for both Bleuh and our retail partners
- Maintain an accurate sales forecast and a clear commercial pipeline
- Identify growth opportunities using customer, shopper, category and competitive intelligence
- Lead Ontario field execution and disciplined retailer coverage
- Manage internal sales resources and external commercial partners
- Drive disciplined use of our CRM and commercial intelligence platform
- Work closely with Marketing, Finance, Supply Chain and Operations




- Build a scalable national Sales function capable of supporting Bleuh’s growth across Canada

How Success Will Be Measured

Performance will be evaluated primarily on:

- Net sales
- Distribution
- Velocity
- Retailer value and performance
- Forecast and pipeline quality
- Execution of commercial priorities

The Profile

We are looking for a hands-on CPG sales leader and operator.

You have

- Strong sales experience in CPG or another retail-driven industry
- Proven experience working with retailers, buyers, key accounts or distributors
- A strong understanding of distribution, sell-in, sell-through, velocity and retailer economics
- Strong analytical skills and confidence working with data, forecasts and CRM systems
- The ability to turn commercial intelligence into clear, practical action plans
- A high level of ownership, accountability and execution discipline
- The ability to work on strategy while remaining close to customers and active in the market
- An entrepreneurial, results-driven mindset

Cannabis experience is an asset, but strong CPG and retail experience is more important.

Perfect fluency in both English and French, written and spoken, is mandatory.

Organization and Resources The Head of Sales Canada reports directly to the CEO.

You will work with





- A dedicated Sales Operations & Intelligence resource at head office
- CRM and our commercial data tools
- SQDC, OCS and retailer performance data
- Ontario field resources and commercial partners as required
- Marketing, Finance, Supply Chain and Operations

Initially, the role will be heavily focused on growing Ontario while maintaining strong commercial performance in Quebec.

Location can be in Quebec or Ontario for the right candidate. Frequent travel between markets, daily retailers interaction and periodic presence at our Quebec head office are required.

Compensation

- Base salary: $100,000 to $120,000
- Target annual performance bonus: $40,000 to $50,000, tied to measurable commercial objectives
- Additional upside for strong overperformance
- 4 weeks of vacation
- Group advantages
- Business travel and work tools provided

Our philosophy is simple:

We recognize great work, value strong execution and reward results.

About Bleuh

Bleuh is a Quebec-born cannabis brand built with a CPG mindset: deep consumer understanding, differentiated products, commercial discipline and executional excellence.

We have built a strong portfolio, a distinctive brand and our own commercial tools and systems. Our next step is to strengthen our Sales function and accelerate growth in Quebec, Ontario and, over time, across Canada.

We are looking for someone who wants real ownership of this next stage and the opportunity to directly help build Bleuh’s commercial engine.

Rémunération : 100 000,00$ à 120 000,00$ par an

Lieu du poste : Déplacements fréquents

📌 Head of Sales, Canada (Toronto)
🏢 Bleuh
📍 Toronto