Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio. Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re‑engagement/win‑back programs Cross‑brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand New journey strategy and build sequencing across brands, in partnership with Product and Engineering Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross‑brand programs without flattening seven distinct brand voices into a single house tone Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume Hit first‑purchase conversion and LTV targets across the portfolio, understanding how lifecycle contributes at each stage of the customer relationship Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI‑powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice‑to‑have Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving,



in partnership with Data & Analytics Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns Extend our AI lifecycle stack — a knowledge base of what has and hasn’t worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Build a cross‑brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single‑brand performance Partner closely with the VP of Growth Marketing on org structure, prioritization, and where lifecycle sits relative to acquisition 5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports ~ Experience owning lifecycle/CRM across multiple brands or business lines ~ Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you’re not building it yourself day‑to‑day ~ Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing ~ Strong analytical instincts: comfortable in Snowflake or similar, and able to translate data into a explicit testing and journey roadmap ~ Experience building or rebuilding a lifecycle program, not just optimizing an existing one ~ You understand consumers — you balance data with real consumer insight, not just what the numbers say You’re a builder:



you’ve stood up lifecycle programs from a weak or nonexistent foundation and know what “valuable” looks like You’re comfortable being hands‑on with data and platforms while still owning the strategic narrative You’re energized by multi‑brand complexity: different funnels, different customer relationships to the brand, different lifecycle maturity is a feature, not a bug You’re a strong communicator who can translate performance data into insight for both your team and senior stakeholders At Havenly, we’re building with AI as part of how we work.

Full‑time, exempt.

Location: On‑site with strong preference in our Denver, CO office.

Benefits: competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly‑specific perks: free design services, furniture discounts, and merchandise/anniversary credits. Applicants must be currently authorized to work in the United States on a full‑time basis.

Introductory Interview: with Mo McGinnis, Director of People & Culture or Brenna Kalish, Senior Talent Acquisition Partner. A chat to learn about your experience, what you’re looking for next, as well as a chance to ask any questions. (Technical Interview with Jake Meier, our COO/CTO. (Consumer Insights & Strategy Interview with Lee Anne Blake, our Chief Commercial Officer. (This can include a take-home project, case interview, and/or live working session. Havenly’s employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. #

📌 Manager/senior Manager Brand Marketing (Northumberland County)
🏢 Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
📍 Northumberland County