We're a rapidly growing sports and recreation group operating across Canada and South Florida: recreational leagues and programs serving thousands of families (SportStars), a premier indoor soccer facility (Americas Got Soccer), and new consumer tech heading to market. Paid media acquisition is a core part of our growth engine — roughly $600K USD per year in spend across the portfolio, with Meta as the primary channel.

You own paid social performance. Your job is to turn ad spend into program registrations at target cost — through creative strategy, disciplined testing, and full-funnel analysis.

This is a performance seat: you'll spend most of your time deciding what creative gets made, reading what the data says about it, and briefing the next iteration. You'll have a dedicated video editor to execute against your briefs, direct access to the founder, and an AI-forward stack (we expect heavy use of AI tools across creatives and campaign analysis).

Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling The creative testing engine: an always-on testing calendar with transparent hypotheses per test (hook, angle, format, audience)

Creative analysis: hook rate, hold rate, CTR,



and CPL by creative — diagnosing exactly where each ad wins or loses people, and briefing the next variant

Briefing and directing UGC creators and our video editor; writing hooks and ad copy in English

Full-funnel performance: landing pages and lead forms, CAPI setup and event match quality, and speed-to-lead handoffs with our sales teams

Seasonal campaign planning around registration windows (fall/winter/spring/summer sessions, camps, leagues)

3+ years hands-on Meta buying in direct-response lead generation — local services, gyms/fitness, education/enrollment, events, memberships. (You've managed meaningful budgets (US $20K+/month, or scaled accounts significantly) and can show the numbers story behind ads you briefed or built A real testing methodology you can articulate unprompted — not one-off experiments

Measurement literacy: attribution windows, click vs. in-platform ROAS, and healthy skepticism about what Ads Manager claims

Fluent English, written and spoken — all customer-facing copy is English

Comfort with spreadsheet-level analysis and cohorting performance by creative

Full-time availability with 4+ hours of daily overlap with US Eastern Time

📌 Media Buyer & Creative Strategist (Winnipeg)
🏢 AGS Youth Soccer Club
📍 Winnipeg