Location: Toronto (Hybrid or Remote within GTA)Hours: Up to 40 hours per weekType: Contract or Part time (with potential to expand)7 Knots Digital partners with leading B2B media and event organizations to drive audience growth, registrations, and engagement across some of the largest trade shows globally. We operate at the intersection of data, content, and performance marketing, delivering measurable outcomes for our clients.We are seeking a hands-on Campaign Manager with deep email marketing expertise and experience supporting B2B events and trade shows. This role combines persona-driven messaging strategy with campaign execution and marketing automation ownership.This is not a general content role. We are looking for someone who understands the urgency, complexity, and conversion dynamics of event marketing and can execute campaigns end-to-end.Key ResponsibilitiesDevelop persona-based messaging frameworks tailored to distinct B2B audience segmentsWrite segmented, high-conversion email campaigns aligned to vertical and role-specific buyer profilesTranslate event value propositions into compelling content for different industries and executive-level decision makersAlign messaging strategy with segmentation strategy to improve open rates, CTR, and registration conversionOwn and execute email campaigns for B2B trade shows and conferences (registration launches, early-bird promotions, speaker announcements, agenda releases, sponsor spotlights, final calls,



etc.)Develop and deploy nurture campaigns designed to increase registration and attendanceBuild and manage campaigns directly within HubSpot, Marketo, or MailchimpDefine segmentation strategies and optimize subject lines, CTAs, and workflowsMonitor campaign performance and recommend optimizations based on dataCollaborate with stakeholders to align messaging with audience targets and event goalsMaintain brand consistency across large-scale global event portfoliosSupport landing page and related campaign copy as neededRequired Experience3+ years of B2B email marketing and campaign management experienceProven experience writing persona-driven campaigns for segmented B2B audiencesStrong understanding of buyer journeys and role-based messaging (C-suite, VP, Director-level audiences)Direct, hands-on experience in HubSpot, Marketo, or Mailchimp (platform execution required)Experience supporting B2B trade shows, conferences, or large-scale industry eventsStrong understanding of segmentation, personalization, and marketing automationProven ability to manage multiple event-driven campaigns simultaneously|Preferred QualificationsExperience targeting executive-level decision makers across technology, finance, healthcare, or government sectorsExperience working with global trade show brandsBackground in lifecycle campaign development and automation strategyFamiliarity with reporting dashboards and performance analysisExperience mentoring junior writers or contributing to campaign strategyCompensationCompensation will be based on experience and seniority.Expected range: CAD $30–$60 per hour

📌 b Event Campaign Manager - C$30 - C$60 An Hour - Part Time (Toronto)
🏢 7 Knots Digital
📍 Toronto