Elevate your digital marketing expertise with Okta as a Global Paid Search Marketing Manager. This hybrid role focuses on advanced analytics and AI-driven paid search strategy. In this pivotal position within the Global Digital Acquisition Team, you will transform our search portfolio by implementing cutting-edge Value-Based Bidding models.

Your keen analytical skills will ensure campaign effectiveness, leveraging AI capabilities while working closely with various teams to integrate Martech solutions seamlessly. Key Responsibilities:

- Develop AI-driven paid search strategies across Google Ads and Bing Ads
- Implement and optimize Value-Based Bidding for high-value outcomes
- Conduct structured A/B and multivariate tests for campaign refinement




- Generate real-time, unified reporting for all in-market campaigns
- Collaborate with teams for effective CRM and marketing automation integration

Requirements:

- BA or BS in Marketing, Business, or related fields
- 3–5 years managing enterprise-level paid search campaigns
- Robust analytical skills and VBB expertise
- Experience with AI-driven search features
- Proficiency in Google Ads, Bing Ads, and CRM tools

Utilize your search marketing acumen to drive impactful results at Okta, a leader in identity security.

📌 Paid Search Marketing Manager at Okta (Toronto)
🏢 Okta
📍 Toronto