[Compensation] CA$100,000 - CA$120,000 (includes up to 20% bonus)

[Vacation] 3 weeks

[Benefits] Medical, Dental & Vision – 80% coverage

[Reports To] Director, MarTech & Automation

[Role Type] Full-time, Permanent

Company Summary

Super Patch is a global health and wellness company focused on delivering innovative, drug-free solutions designed to support everyday performance and well-being.

The company develops and markets wearable patch products that aim to address issues such as mobility, pain, energy, sleep, and overall wellness, offering a drug-free, non-invasive alternative to traditional approaches. These products are designed for simplicity, ease of use, and seamless integration into daily routines.

Super Patch operates across multiple international markets, including North America and Europe, with a growing direct-to-consumer e-commerce presence and an expanding partner network. The business is focused on scaling through digital innovation, improving customer experience, and leveraging data-driven marketing to drive growth.

Role Summary

We are hiring a Performance Marketing Manager to strengthen execution and optimization across our paid acquisition channels. This role will focus on day-to-day campaign management across Meta Ads and Google Ads, while supporting ongoing improvements in analytics, reporting, and expansion into additional acquisition channels. The position is primarily execution-focused, with exposure to emerging areas such as automation and AI-assisted marketing systems, as well as multi-channel growth initiatives.

Reports to Director, MarTech & Automation, who will provide hands-on oversight of execution and stack training, with direct engagement from the CEO on performance strategy and budget decisions.

Key Responsibilities

Paid Media Execution





- Manage and optimize campaigns across Meta Ads, Google Ads and other platforms.
- Execute campaign setup, testing, and ongoing optimization.
- Monitor performance and recommend adjustments based on key metrics.

Performance Optimization

- Improve campaign performance across ROAS, CAC, and conversion rates.
- Identify underperforming segments and implement corrective actions.
- Support 5-6 figure budget allocation and scaling decisions.

Audience & CRM Integration

- Build and manage audience segments in Klaviyo for use in paid acquisition targeting.
- Sync CRM-derived audiences to Meta and Google Ads to support custom and lookalike audience strategies.

Agency Management

- Hold external agencies accountable to agreed revenue, ROAS, CAC, and customer acquisition targets, and flag deviations early.
- Monitor agency responsiveness, execution quality, and testing velocity against defined SLAs.
- Prompt escalation of underperformance or slipping cadence.
- Translate marketing data into actionable recommendations, ensuring continuous improvement in campaign effectiveness and budget efficiency.

Analytics & Reporting

- Track and report on performance using ad platforms, Shopify analytics, and GA4.
- Provide structured insights on performance trends and opportunities.
- Support reconciliation between platform-reported and actual performance.

AI & Process Development





- Work alongside existing AI-driven campaign systems.
- Support gradual improvements in campaign structure, data inputs, and workflows.
- Assist in implementing automation and improving operational efficiency.

Creative & Conversion Support

- Collaborate with creative and e-commerce teams on ad assets and landing pages.
- Provide data-driven input to improve conversion performance.

Channel Expansion (Support Role)

- Assist in testing and supporting campaigns across additional channels such as TikTok Ads, affiliate and partner programs, and influencer initiatives.
- Provide performance feedback and support execution under leadership guidance.

Candidate Profile

- 5+ years of in-depth experience in performance marketing in e-commerce.
- 4+ years with demonstrated ownership of budget/stakeholder outcomes is a robust plus.
- Strong hands-on experience with Meta Ads and Google Ads. Experience in TikTok ads is an asset.
- Experience with Shopify and GA4 is highly preferred.
- Robust and extensive experience managing external Digital Marketing Agencies.
- Solid understanding and hands-on experience of campaign optimization and performance metrics.
- Comfortable working with data and reporting tools.
- Experience with additional channels is a plus.

Success Criteria

- Consistent, rapid execution and optimization of paid media campaigns.
- Clear and reliable reporting.
- Measurable efficiency improvements.
- Contribution to process improvements over time.
- Adaptability to a rapidly changing digital landscape.
- In-depth use of AI tools for productivity and data analysis.

[Hiring manager's note] This is a high-visibility role the an opportunity to lead the performance marketing channel.

📌 Performance Marketing Manager (E-Commerce / Shopify) [Canada] (Mississauga)
🏢 The Super Patch
📍 Mississauga