Lead the evolution of Group Benefits marketing at Manulife. Your expertise will shape innovative strategies and drive customer engagement in this hybrid role.

Manulife is seeking a VP to define a multi-year marketing strategy for Group Benefits and Affinity. This is a senior role emphasizing strategic leadership, market insights, and brand evolution to position Manulife as a market leader. Collaborate with various departments to drive measurable marketing outcomes and enhance consumer-grade experiences.

Key Responsibilities
Define multi-year marketing strategies for Group Perks
Articulate value beyond price, driving brand loyalty
Anticipate market trends impacting customers and partners
Develop compelling narratives for diverse stakeholders
Optimize marketing funnels from awareness to retention

Requirements
15+ years of marketing leadership experience
Solid grasp of partnership marketing
Proven ability to lead large marketing teams
Excellent communication and storytelling skills
Experience in customer segmentation and analytics

Transform the Group Perks landscape and enhance value propositions with innovation at Manulife.

📌 Vp Group Benefits Marketing At Manulife Toronto
🏢 Manulife Financial
📍 Toronto