Senior Business Development Representative

Reports to: Vice President of Sales

Territory: Canada

Language: English (French is an asset)

Location: Remote (Canada)

Compensation:

The role

This isn't your average sales development role. You'll be on the front lines of a category-defining (that means no one owns the space yet!) coaching product, learning how to craft value-driven outreach and start meaningful conversations with progressive companies, while working closely with our Vice President, Sales and Director, Business Development to build scalable sales systems.

What you'll be doing

- Prospecting : Identifying and researching target companies that align with Arcora's mission and ideal customer profile.
- Outreach : Launching outbound campaigns through multiple channels (think email, LinkedIn and video) to spark curiosity and generate meetings.
- Discovery : Qualifying inbound and outbound leads and setting up thoughtful discovery calls for the Director, Business Development and VP, Sales.
- Experimentation : Testing new messaging, channels and approaches - we want someone who thinks like a builder.
- Collaboration : Working directly with various team members in Sales, Marketing & Communications and Coaching to refine our pitch and expand into new verticals.
- Tracking & CRM : Maintaining our CRM platform (HubSpot), updating activity logs and helping build scalable processes.

What success looks like

In your first three to six months, you'll:

- launch and iterate outbound campaigns.
- consistently generate qualified meetings each week.
- develop a deep understanding of our services and ideal customer profile.

We're looking for someone who…

- has experience selling or supporting products related to HR technology, coaching, learning and development or software as a service (SaaS).
- has used CRM software (HubSpot experience an asset)



and knows how to use list-building tools and sequences.
- is passionate about health and human potential development.
- have worked in outbound sales (including sales development or business development roles) in a startup or high-growth environment.
- have had skilled coaching or have seen the value in coaching for individuals and teams.
- are also proficient in French (a strong asset).
- have related industry experience (Canadian insurance, health technology, workplace well-being or learning and development).

Our requirements

- thrive on starting conversations, building rapport and asking thoughtful questions.
- believe in the power of coaching, leadership development and helping people grow.
- have a strong connection with Arcora's core values: altruism, humanity, diligence, connection, ambition and service.
- can confidently engage in compelling and creative outreach tactics - including emails, LinkedIn messages and more - and adapt based on what works.
- have excellent follow up and organizational skills.
- want to join an established company with an early-stage mindset where your voice matters and your results shape the future.
- are fearless and willing to try creative approaches to cold calling and networking in order to find and effectively reach our ideal clients.

A bit about us

We're a Canadian organization filled with people who are passionate about improving the health of small and medium businesses - and their people - across the country. Our unique offerings blend coaching with measurable business outcomes.

Why Arcora?

- Flexibility, a competitive salary and an excellent, fully funded benefits package.
- Leaders who value authenticity, experimentation and high performance.
- Early-stage momentum with real customers and a huge addressable market.
- A chance to shape your career path, not just follow one.

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📌 Senior Business Development Representative (Edmonton)
🏢 Arcora
📍 Edmonton