****The role is PART-TIME (20 HOURS A WEEK, 5 HALF DAYS) based in Mississauga, ON, with a rate of $60/hour.Why BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions, providing integrated clinic practice management software, digital marketing, and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments such as dermatology, cosmetic surgery, women’s health, cosmetic vision, dental, and hair restoration.Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession‑resilient, and powered by a solid business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud‑based SaaS solution for private healthcare practices, integrating advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation, and e‑learning in a single user‑friendly solution. This unique feature‑rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.Position Overview:The Chief Marketing Officer (CMO) will own the global marketing vision, strategy, and execution for BoomerangFX, as we scale our position as the world’s leading software, marketing, and learning platform for private‑pay specialty healthcare.This role blends brand leadership, performance marketing, agency services, and team development. The CMO will drive brand differentiation, predictable revenue growth, and world‑class marketing execution across North America, Australia, and the UK.You will lead a high‑performing, multi‑disciplinary marketing organization spanning brand, digital, paid media, lifecycle/email, content, partnerships, and agency services, while working closely with Product, Sales, Client Success,



and Executive Leadership.Key ResponsibilitiesBrand Strategy & ManagementOwn and evolve the BoomerangFX brand across all channels, markets, and customer touchpoints.Define brand positioning, messaging, visual identity, and voice to ensure consistency and market differentiation.Lead integrated brand campaigns that support product marketing, sales enablement, and company growth initiatives.Oversee brand launches, product rollouts, and go‑to‑market strategies end‑to‑end.Growth, Paid Advertising & Demand GenerationDevelop and execute scalable, high‑performing paid media strategies across Google, Meta, LinkedIn, TikTok, and emerging platforms.Drive predictable lead generation and revenue growth through full‑funnel digital campaigns.Oversee campaign planning, optimization, creative testing, and budget allocation to maximize ROI.Establish KPIs, dashboards, and reporting frameworks for executive visibility and decision‑making.Email Marketing & Lifecycle AutomationOwn lifecycle marketing strategy across acquisition, nurture, onboarding, expansion, and retention.Lead segmentation, automation, and journey design using HubSpot or similar platforms.Optimize deliverability, engagement, CTR, and conversion through testing and data insights.Drive organic and paid social strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging channels.Oversee content calendars, creative production, community engagement, and performance reporting.Lead influencer, creator, and external partner relationships where applicable.Ensure a consistent, high‑impact brand voice across all content.Oversee creation of high‑quality content including blogs, landing pages, email copy, case studies, scripts, product messaging,



and social content.Ensure all content aligns with SEO best practices, conversion goals, and brand positioning.Maintain editorial standards and storytelling excellence across the organization.Oversee the digital marketing agency services function supporting specialty healthcare clients globally.Lead teams of digital marketers, paid media specialists, analysts, and designers to deliver exceptional client results.Participate in client pitches, strategic accounts, and high‑value relationships.Ensure consistent service quality, performance reporting, and client satisfaction.Strategic Partnerships & Market ExpansionIdentify, build, and manage strategic partnerships with industry associations, vendors, influencers, and event organizations.Lead co‑marketing initiatives, joint campaigns, webinars, and speaking opportunities.Track partnership performance, pipeline contribution, and ROI.Leadership, Operations & Budget OwnershipBuild, mentor, and scale a high‑performing global marketing team.Establish processes, playbooks, and performance standards across all marketing functions.Own the global marketing budget, resource allocation, and forecasting.Collaborate cross‑functionally with Product, Sales, Client Success, and Finance to align marketing with business objectives.Qualifications & ExperienceBachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred.8-10 years of progressive marketing leadership experience, with at least 5+ years in a senior leadership role.Deep expertise in brand marketing, paid advertising, and demand generation.Strong background in digital marketing, email/lifecycle marketing, social media, and content strategy.Experience in SaaS, healthcare, or agency environments strongly preferred.Proven ability to scale marketing teams and manage high‑volume, multi‑market campaigns.Data‑driven mindset with strong analytical, reporting, and optimization skills.Exceptional communication, storytelling, and executive presence.#J-18808-Ljbffr

📌 Fractional Chief Marketing Officer - $60 An Hour - Part Time (Toronto)
🏢 BoomerangFX
📍 Toronto