Company OverviewOperatic Agency isn't just another marketing agency—we're a powerhouse ofresearch, strategy, storytelling, and technologythat fuels business growth. Named one of Canada's fastest-growing companies forsix years, we bring brands closer to their audiences with bold ideas and cutting-edge executions.If you're passionate abouttransforming ideas into impactful narratives, thrive ina dynamic, fast-paced environment, and are eager tomake a difference, we want you on our teamAbout the RoleAs an Influencer Marketing Manager at Operatic, you will lead the strategy and execution of influencer marketing programs across healthcare and consumer clients. This is a senior, hands-on role for someone with deep platform fluency, strong commercial judgment, and a track record of delivering measurable impact.You will work closely with stakeholders to ensure influencer initiatives are fully integrated, insight-led, and performance-driven. While experience in public relations and social media strategy is an asset, influencer marketing expertise is core to the role. Experience in healthcare or other regulated industries is a strong plus.Reporting to the Sr. Director of Communications, this role offers the opportunity to drive high-profile campaigns from concept through execution, contribute to strategic planning, and strengthen the agency's influencer capability through thoughtful, scalable execution.This position is ideal for an experienced, entrepreneurial professional who understands the evolving creator economy and thrives in a fast-paced agency environment.What You'll Be DoingInfluencer Strategy & ExecutionDevelop influencer strategies aligned to brand and business objectivesDesign tiered creator programs (macro, micro, niche) based on audience, budget,



and performance goalsIdentify, vet, brief, and manage influencers end-to-endEnsure seamless integration with paid media, organic social, and broader communications plansCommercial & Performance ManagementNegotiate influencer contracts, usage rights, and licensing agreementsStructure compensation models aligned to campaign outcomesPartner with paid media teams on amplification, whitelisting, and performance optimizationDefine meaningful KPIs and measure performance beyond vanity metricsTranslate campaign insights into optimization strategies and future planningPlatform, Compliance & Industry ExpertiseMaintain a strong working knowledge of TikTok, Instagram, YouTube, LinkedIn, Reddit, and emerging platformsStay current on creator trends, pricing benchmarks, and platform updatesEnsure all influencer activity meets regulatory and compliance standardsApply healthcare or regulated industry knowledge to navigate medical, legal, and risk considerations where applicableCross-Functional ContributionAct as the influencer subject matter expert within integrated client teamsContribute to pitch development and campaign planningSupport PR and earned media initiatives where appropriate (nice to have, not core)What You'll BringEducation & ExperienceBachelor's degree in Communications, Marketing, Public Relations,



or a related field5–7+ years of experience in an agency settingDemonstrated success leading influencer programs for complex or high-profile brandsHealthcare or regulated industry experience is a solid assetTechnical & Strategic ExpertiseDeep experience in influencer strategy, activation, and performance measurementStrong understanding of influencer pricing, contract structuring, and usage rightsExperience integrating influencers with paid media strategiesFamiliarity with influencer platforms, creator marketplaces, and social listening toolsAbility to connect brand storytelling with measurable business outcomesTeam-First MindsetCollaborative and solutions-orientedComfortable in client-facing environmentsDetail-oriented with strong follow-throughCommitted to high standards of strategic clarity and executional excellenceWhy Operatic AgencyClear leadership visionChallenging and meaningful workCompetitive pay and comprehensive benefits (medical insurance, dental and vision insurance, life and disability insurance, mental health support)Culture of excellenceProfessional growthCollaborative & supportive environmentRecognition & rewardDiverse clienteleVibrant location & hybrid workThis role has an annual salary range of$80,000–$95,000 CAD, commensurate with experience, skills, and qualifications.Operatic Agency values inclusion and access for all applicants and employees. Please let us know if you require accommodation to participate in the application and interview process. Operatic Agency continuously aims to foster a workplace where individual differences are recognized, appreciated, and respected.Thank you for your interest in joining Operatic Agency Only those selected for the next steps will be contacted.

📌 Influencer Marketing Manager - C$80,000 - C$95,000 A Year (Hamilton)
🏢 Operatic Agency
📍 Hamilton