The Linchpin Co. is a people operations group offering custom recruitment and consulting services. At Linchpin, we know a company's most valuable resource is its people, and we are people experts!

We will be the point of contact between you and Salt Media during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest.

COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data, and technology work as a single connected team.

Our people combine strategic thinking with AI-powered tools, automation, and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth.

We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

ROLE OVERVIEW

We are seeking an experienced Retail Media Search Manager to lead strategy, execution, and team development across retail media platforms.

The ideal candidate brings deep expertise in:

- Walmart Connect
- Target Roundel
- Amazon Ads
- Team leadership and development
- Senior client relationship management
- Retail media strategy and optimization
- Scalable process and playbook development
- Skai Certification is required.

CORE RESPONSIBILITIES

Team Leadership & Development

- Lead and mentor a team of 1–3 Retail Media Search Associates, providing day-to-day direction, performance feedback, and career development support.
- Set quality standards and review processes to ensure consistent and accurate campaign execution across all team accounts.
- Build onboarding materials, training guides, and optimization playbooks to scale team capabilities and reduce reliance on institutional knowledge.
- Identify skill gaps and partner with leadership to address them through coaching, training, or resource development.

Strategic Planning & Client Ownership

- Develop retail media strategies grounded in client business goals, category dynamics, and the competitive landscape across Walmart Connect, Target Roundel, and Amazon Ads.
- Independently own senior client relationships and present strategy, performance insights, and growth recommendations with confidence.




- Proactively identify growth opportunities and bring forward-looking perspectives on emerging platforms, tools, and retail media trends.

Campaign Execution & Optimization

- Personally manage a portfolio of retail media search campaigns, including daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
- Oversee and quality-check campaign execution across the broader team portfolio to ensure accuracy and on-time delivery.
- Identify cross-portfolio patterns and systematically apply learnings to improve performance across accounts.
- Serve as the escalation point for complex campaign issues and troubleshoot with minimal disruption to client delivery.
- Use consumer behaviour data, top-of-search tactics, and platform capabilities to drive continuous improvement in paid search outcomes.

Reporting & Insights

- Ensure high-quality performance reporting across all team accounts, including monthly, quarterly, and mid-year reporting.
- Highlight key trends, category influences, and actionable recommendations.
- Synthesize patterns across the portfolio and translate findings into strategic guidance for clients and internal stakeholders.
- Monitor marketplace events, including seasonal trends, category promotions, and platform updates, and develop proactive response frameworks for the team.

Cross-Functional Collaboration

- Partner with Media Strategy, Analytics, and Account Management to align retail search execution with broader media planning and client objectives.
- Contribute to Salt Media's Retail Media practice by sharing perspectives on platform developments, test-and-learn results, and emerging best practices.
- Collaborate with cross-functional partners to ensure deliverables are coordinated, on-brand, and delivered on time.

REQUIREMENTS

- 5+ years of hands-on paid search experience.
- At least 2 years managing retail media campaigns across Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
- Skai Certification required.
- Proven ability to guide and train others on platform mechanics and optimization strategy.
- Experience managing or mentoring junior team members, including providing direct feedback and supporting professional growth.




- Robust strategic thinking with the ability to connect campaign-level performance to broader client business goals.
- Excellent communication and presentation skills, with confidence leading conversations with senior client stakeholders.
- Proficient in Excel and Google Sheets for data analysis, trend identification, and client-facing performance reporting.
- Highly organized with the ability to oversee multiple accounts and competing priorities across a team.
- Agency background strongly preferred.
- Open to Canadian candidates.
- This role is fully remote.
- Bachelor's degree in Marketing, Business, Advertising, or a related field preferred.

PERKS & BENEFITS THAT SET US APART

We don't just talk about balance, growth, and culture — we build for it.

- Work-Life Flexibility: Hybrid setup, up to 28 paid days off, and winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you — wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

- Salt of the Earth: We lead with humility, honesty, and heart — always.
- Do What's Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We're solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

COMPENSATION The anticipated annual base salary range for this position is $70,000–$85,000.

Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs.

This range represents the expected base salary for this role and does not include other elements of SALT's total rewards program.

EQUAL EMPLOYMENT OPPORTUNITY

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

📌 Retail Media Search Manager (Canada)
🏢 SALT XC
📍 Canada