Responsibilities Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
Create measurable KPIs and success metrics for all acquisition initiatives
Partner closely with sales teams to align marketing with growth priorities and revenue goals
Create multi-channel campaigns across email, social media, digital and partner channels
Develop case studies, white papers and enablement materials to drive lead progression
Optimize conversion initiatives across digital and traditional channels
Strengthen marketing interlock and communication with US sales leaders
Develop co-marketing opportunities and broker enablement programs
Expand market visibility through strategic partnerships
Identify and prioritize high ROI events, conferences and industry sponsorships
Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
Execute integrated events in key US marketing with pre-event, onsite and post event lead capture
Measure and report on event ROI and market impact
Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
Use data and insights to optimize campaigns and improve conversion performance
Build dashboards and executive-ready reporting to demonstrate marketing impact
Adapt messaging and campaigns for regional and cultural relevance
Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
Provide ongoing feedback, coaching and mentoring to support team development and growth
Requirements 10+ Years of experience in B2B marketing leadership
3-5+ years of proven team leadership with track record of building high performing teams




Degree in marketing or equivalent experience
Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
Demonstrated success executing ABM and enterprise demand generation programs
Strong experience managing webinars, conferences, and executive events
Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
Strong analytical skills with experience measuring marketing ROI
Familiarity with broker ecosystems in employee benefits and wellbeing
Understanding of behavioral health, employee wellbeing, and workforce resilience topics
Knowledge of U.S. and Latin American business environments
Experience supporting RFPs, proposals, and sales enablement
Exceptional communication and presentation skills
Professional fluency in English and Spanish (asset)
Agile mindset with ability to adapt to market changes
Strong organizational skills and ability to manage multiple stakeholders/projects independently
Core Competencies Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on account-based marketing and enterprise demand generation. Proven ability to lead high-performing teams, optimize marketing initiatives, and measure campaign effectiveness across diverse channels.
Highest-signal resume keywords B2B Marketing Leadership
Account-Based Marketing (ABM)
Event Management
Marketing ROI Analysis
Bilingual Communication (English and Spanish)
ATS Optimization Keywords Hard Skills Integrated Marketing Campaigns
Email Marketing
Social Media Marketing
CRM Systems
Marketing Automation Platforms
Data Analysis
KPI Development
Lead Generation
Conversion Optimization
Team Leadership
Soft Skills Exceptional Communication
Organizational Skills
Coaching and Mentoring
Agile Mindset
Stakeholder Management
Certifications & Qualifications Degree in Marketing
Industry Keywords Enterprise Organizations
Brokers
Insurers
Employee Advantages
Workforce Resilience
U.S. Business Environment
Latin American Business Environment

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📌 Manager, US Employer Marketing – Go-To-Market (Ontario)
🏢 Jobtailor
📍 Ontario