15 Aug
|
EY
|
British Columbia
15 Aug
EY
British Columbia
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
The opportunity
We’re seeking a highly motivated, data‑driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both organic and paid channels. Reporting to and working alongside our Assistant Director, Social Media, and cross‑functional stakeholders across Brand, Marketing and Communications (BMC), the candidate will lead the end‑to‑end execution of integrated campaigns, ensuring content and channel strategies align with business objectives. The candidate will assist in representing the voice of our firm on social media, monitoring conversations, creating and posting content, and managing the daily operations of various social platforms. The role is focused on engaging, building and proactively managing authentic conversation through organic and paid media to achieve our KPIs.
Responsibilities
Own end-to-end execution of social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIs
Lead development and management of editorial calendars, ensuring content consistency, quality and alignment across platforms
Create and oversee high-quality content, including copy, visuals and campaign assets, maintaining EY brand standards and voice
Manage campaign performance, including tracking, reporting and optimization, and provide actionable recommendations based on data insights
Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem
Engage in baseline community management, such as daily social communication, social listening, and monitoring
Enhance and grow our employee advocacy social strategy and tool use
Manage stakeholder expectations and work collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts
Learn social media reporting best practices: testing, analyzing,
and making strategic recommendations based on community, brand, and lead generation KPIs vs. vanity metrics
Skills and Attributes for Success
Solid strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
Deep understanding of social media best practices and platforms
Advanced analytical capabilities, including experience interpreting KPIs and translating insights into actionable improvements
Proven ability to manage multiple campaigns and stakeholders in a fast-paced, high-volume environment
Experience with social media A/B testing and analytics
Eagerness to learn and adopt AI where appropriate to enhance social function both with internal and external stakeholders
Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content
Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice
Positive, can‑do attitude with a willingness to test, accept and learn from pilots
Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
An understanding of how social media fits into the larger marketing and firm ecosystem
Organized and articulate, with impeccable attention to detail and a hunger to contribute
What We Look For
2+ years of experience planning, executing, and optimizing high-quality social media campaigns across organic and paid channels
Experience managing organic and paid media on LinkedIn, Instagram/Meta and experience with Hootsuite and Asana is valued
Excellent knowledge of social platform capabilities and best practices
Experience working in a fast‑paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills
What We Offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well‑being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.
Toronto: $65,600 - $98,400
Vancouver: $65,600 - $98,400
Are you ready to shape your future with confidence? Apply today.
Inclusiveness at EY
Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
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📌 Social Media Coordinator (British Columbia)
🏢 EY
📍 British Columbia