Position Purpose

We are seeking a high-caliber Senior Channel Marketing Manager to lead our localized marketing efforts in the US Tool Truck sector. This role will focus on deepening our existing partnership with Cornwell Quality Tools, securing and onboarding the newly established Matco Tools channel (targeted for launch in the coming months), and expanding into Mac Tools. The ideal candidate will be the strategic anchor in Ohio, managing alliance relationships and driving sell-out velocity across 145 current truck networks.

Key Responsibilities

Alliance Management: Serve as the primary local point of contact for major tool truck brands' headquarters in Ohio. Maintain high-level relationships with their purchasing managers and regional directors.

Joint Marketing Strategy: Design and execute customized "Flyer Programs," quarterly promotional calendars, and exclusive product bundles tailored for each tool truck alliance.

Budget & ROI Management: Oversee a significant marketing budget.



Allocate funds efficiently across NHRA sponsorship activation, PTEN media exposure, and Tool Fairs (major tool truck brands' annual rallies).

Team Leadership: Manage and mentor the local Field Marketing Specialist, setting clear KPIs for truck coverage and regional sales growth.

Qualifications & Requirements

Minimum 5 years of channel marketing or sales experience specifically within the US Automotive Aftermarket, Mobile Tool Truck networks, or Tier-1 Hand Tool brands.

Must possess a strong, existing network and verifiable relationships with key decision-makers or regional managers within major tool truck brands.

Proven experience managing large-scale trade show booths and sponsorship activations (e.g., NHRA, industry expos).

Strong capability to work independently under a cross-border reporting structure.

Perks

- Life insurance
- Paid time off

Work Location: Remote

📌 Senior Channel Marketing Manager (Canada)
🏢 olight
📍 Canada