Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother

Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide. we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts.

With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience. Reporting to the Director, B2B Sales, the Sr. Manager – B2B Sales is responsible for driving revenue growth through a team dedicated to B2B Resellers, Distribution and legacy Catalog Divisions of Brother Canada.

You are a results-driven sales leader who demonstrates a challenging spirit and can lead and coach a team of top sellers. You thrive on building strong relationships both with partners and by cross-collaborating with other departments. You leverage your influence and persuasive communication skills to influence and work through others to execute sales strategies to achieve results.

Build senior-level relationships within key partners to influence long-term commitment, including visiting partner sites and attending events Serve as the primary business sponsor for top national and strategic partners. Accountable for achieving national revenue, gross profit, market share and strategic growth targets through B2B reseller, distribution, and catalog channels Sales team leadership & performance management Lead, coach,



and performance-manage a team of experienced B2B sellers Drive consistent sales cadence including pipeline reviews, forecast discipline, business reviews Act as the internal voice of the sales channel, gathering intel and providing insights to influence product planning and marketing on the B2B program. Translate market and partner feedback into actionable insights Provide regular communication and reporting to ensure alignment between sales execution and strategic sales initiatives.

Collaborate with Product Planning to design scalable partner incentive and enablement programs, evaluate program ROI, and course correct as needed. Distribution & channel management Develop and manage distribution strategy and relationships Identify and mitigate channel risks and opportunities Own sales operations execution at the national level Any other work, duties, projects or ad hoc requests as assigned University degree in Business or related field 8–12 years of B2B sales experience ~3–6 years leading and managing experienced sellers ~ Experience managing complex, value-based sales cycles ~ Metrics-driven sales management experience with a focus on achieving business objectives ~ Experience leading both field-based and internal sales functions within a B2B environment ~ Experience in developing client-focused, differentiated, and achievable solutions ~ Solid background in performance management Technical skills ~ Proficiency in managing sales teams through CRM platforms (Salesforce) Languages Bilingual Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners,



and colleagues beyond the province of Quebec Natural leader with an ability to inspire performance with sales teams and others Demonstrates courage, resilience, and a relentless drive to exceed performance expectations. Proven track record of achieving sales growth and delivery of results to business plans Travel required 20%–25% out of province Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration.

Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We’re big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits.

From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded.

At Brother

Canada, we are truly At Your Side, supporting your success every step of the way. Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. These drivers help us shape a culture that empowers the business to succeed.

Brother

Canada’s head office and distribution centre in Montreal’s West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We are an equal chance employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic. #

📌 Senior Manager,B Sales (Toronto)
🏢 Brother Canada
📍 Toronto