Data Analytics & Reporting The Senior Manager of Campaign Strategy and Optimization is responsible for developing and executing a comprehensive strategy to deliver personalized, data-driven communications that enhance customer engagement, loyalty, and profitability. This role ensures all messaging aligns with the bank’s brand, regulatory requirements, and customer experience objectives while leveraging advanced analytics and technology to optimize communication effectiveness.

Define and lead the Everyday Banking and Personal Lending targeted communication strategy across all customer segments and lifecycle stages.

Drive personalization initiatives using data insights, predictive modeling, and AI‑driven tools.

Ensures targeted customer communications are aligned with the Line of Business (LOB) management team and business priorities.

Drive Customer Optimization and customer centric approach to targeted customer communications to optimize profit, customer and frontline experience.

Customer

Insights & Segmentation Utilize customer data and behavioral analytics to design tailored campaigns that meet business objectives.

Oversee segmentation frameworks and ensure relevance of messaging for diverse customer profiles. Manage communications across channels (Branch, Direct Mail, Email, Mobile App, Web) and emerging channels.

Compliance & Risk Guarantee adherence to regulatory standards, privacy laws, and internal compliance policies.

Partner with Legal and Risk teams to mitigate communication‑related risks.





Provides governance and subject matter expertise on data for the targeted customer communications Leads a team that translates business requirements into targeted customer communication strategies ensuring business objectives are achieved while balancing both frontline and customer satisfaction and engagement.

Work closely with Marketing, Product, Technology, and Data Analytics teams to deliver integrated campaigns.

Influence senior stakeholders and align communication strategies with enterprise priorities.

Leads change management initiatives across the Data and Analytics team, advocating new analytical techniques and solutions to meet evolving business challenges.

Performance Measurement

Monitor campaign performance and implement continuous improvement strategies. Determines new analytical data, models and tools to deliver increased revenue and Net Promoter Score (NPS).

Lead and develop the analytics team by setting clear objectives, providing performance feedback, and fostering a motivated, high‑performing culture

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred) or equivalent experience

10+ years in marketing or customer communications, with at least 5 years in a leadership role within financial services.

Proven track record in developing and executing targeted, data‑driven communication strategies. Expertise in CRM systems, marketing automation platforms, and analytics tools.





Deep understanding of banking products, customer lifecycle, and regulatory environment. Proficiency in digital marketing platforms, CRM systems, and analytics tools

Data‑driven decision‑making.

Customer‑centric mindset.

Expertise in customer segmentation, data‑driven marketing, and personalization strategies.

Deep understanding of banking products, customer lifecycle, and regulatory environment.

Implementation of advanced personalization technologies.

Compliance and risk management framework for communications.

Optimization of targeted customer communications and associated profit and NPS results

Salaries for part‑time roles will be pro‑rated based on number of hours regularly worked. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

It calls on us to create lasting, positive change for our customers, our communities and our people. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach recent milestones, as you help our customers reach theirs.

From in-depth training and coaching, to manager support and network‑building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 Senior Manager, Campaign Strategy and Optimization, Everyday Banking and Personal Lending (Toronto)
🏢 BMO
📍 Toronto