Position:
Vice President, Sales
Location:
Guelph, Ontario
Level:
Vice President
Benefits and Perks: At Sleeman Breweries, you'll have access to benefits that support you today and help you plan for tomorrow:
Competitive compensation
RRSP-matching program to help you save for retirement
A commitment to work-life balance
Advantages coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee product credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
Professional development opportunities including mentorship and leadership development
If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.
Why Join Sleeman Breweries? What's your story? Ours is about pushing boundaries to create Canada's third-largest brewery known for unique craft and world-class brands enjoyed across the country.
As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.
When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.
Get an inside look at what it's like working at Sleeman Breweries by following @LifeAtSleeman on Instagram
Purpose and Impact The Vice President, Sales is a senior enterprise leader responsible for shaping and executing Sleeman Breweries' national sales strategy to deliver sustainable revenue growth, strong market execution, and long-term brand health. This role leads and inspires a complex, multi-channel sales organization by setting clear strategic direction, strengthening customer partnerships, driving consistent execution across channels, and building a high-performing leadership team aligned to enterprise priorities and brand growth objectives. Working in close partnership with Marketing, Supply Chain, Finance, Human Resources, and the executive team, the Vice President translates corporate strategy into disciplined,



measurable commercial outcomes-balancing strategic vision with operational excellence to drive near-term performance while building capability, structure, and leadership depth for future growth within a regulated and highly competitive environment. This role offers flexibility in work location within Canada; however, frequent travel (approximately thirty percent of the time) is required, including regular time in Guelph, Ontario and across markets, regions, and channels across Canada.
Strategic and Commercial Leadership Define and execute the national sales strategy in alignment with corporate objectives and brand priorities

Translate enterprise strategy into clear sales goals, operating plans, and execution frameworks

Lead annual and longer-term commercial planning, including channel strategy and portfolio priorities

Provide strategic insight and leadership as a trusted contributor at the executive table

Ensure strong strategic execution to support brand strength and regional growth across Canada

Revenue and Performance Management Own national sales performance across revenue, volume, margin, and trade investment effectiveness

Establish and maintain performance metrics, scorecards, and operating rhythms to track results

Drive disciplined forecasting, demand visibility, and performance management practices

Ensure consistent and effective execution across regions, customer segments, and sales channels

Customer and Channel Leadership Build and sustain senior-level relationships with key customers and strategic partners

Lead national account strategy, commercial negotiations, and joint business planning

Ensure differentiated go-to-market strategies by channel, aligned to customer and brand needs

Represent the Sales function in key customer, industry, and commercial forums

People Leadership and Sales Capability Lead, coach, and develop a high-performing national sales leadership team

Clarify roles, accountability, and decision-making across the sales organization

Build leadership capacity, succession plans, and long-term bench strength

Foster a culture of inclusion, collaboration, accountability,



and continuous improvement

Cross-Functional Partnership Partner closely with Marketing to align on brand strategy, activation, and portfolio priorities

Collaborate with Supply Chain to support demand planning, service levels, and execution

Work with Finance on budgets, forecasts, and return-on-investment analysis

Contribute actively to enterprise transformation initiatives and strategic programs

Required Qualifications Extensive (minimum 15 years) senior-level sales leadership experience within consumer packaged goods, beverage, or similarly complex commercial environments

Demonstrated success leading multi-region, multi-channel sales organizations

Strong commercial and financial acumen with an ability to balance strategic and operational priorities

Proven experience driving organizational change, modernization, or transformation

Ability to lead effectively within regulated or highly structured sales environments

Preferred Qualifications Direct experience within the beverage or beverage alcohol industry

Experience within consumer packaged goods organizations with national scale

Exposure to provincially regulated or controlled sales systems

Experience operating within matrixed or multinational organizational structures

Leadership Attributes Enterprise-wide mindset with a strong focus on execution and results

Decisive, values-based leadership style with sound judgment

Highly collaborative and influential across functions and stakeholders

Comfortable navigating ambiguity, complexity, and change

Strong commitment to talent development, leadership growth, and cultural

Think you have what we need but your credentials don't perfectly line up? That's OK! We know that some job seekers miss opportunities if they think their qualifications don't fit. If you believe your skills and experience can make a difference here, we encourage you to apply!
Our Commitment to Diversity, Equity and Inclusion At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.
We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates.
BETTER BEER. BETTER PEOPLE. GETTING BETTER We thank all candidates for their interest however only those selected to proceed will be contacted.

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📌 Vice President, Sales (Alberta)
🏢 Sleeman Breweries
📍 Alberta