The Linchpin Co. is a people operations group offering custom recruitment and consulting services. At Linchpin, we know a company's most valuable resource is its people, and we are people experts!

We will be the point of contact between you and Salt Media during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest.

COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data, and technology work as a single connected team.

Our people combine strategic thinking with AI-powered tools, automation, and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth.

We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

ROLE OVERVIEW

We are seeking an experienced Senior Retail Media Search Associate to manage and optimize paid search campaigns across retail media platforms.

The ideal candidate will have hands-on expertise in:

- Walmart Connect
- Roundel Media Studio
- Amazon Ads — Sponsored Products and Sponsored Brands
- Keyword strategy
- Campaign pacing and optimization
- Reporting and insights

Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

RESPONSIBILITIES

Strategic Planning & Activation

- Develop retail media and growth plans tied to client goals and category trends.
- Build media and operational tactics based on those plans.
- Launch campaigns across Walmart, Target, and Amazon.

Campaign Execution & Optimization

- Lead hands-on campaign management, including daily budget pacing, keyword bidding,



placement adjustments, and bid-strategy refinements.
- Use consumer behaviour data and top-of-search tactics to refine paid search strategies.

Reporting & Insights Delivery

- Deliver regular performance reporting, including monthly, quarterly, and mid-year reports.
- Highlight key business trends and category influences.
- Distill insights from data using Excel or Google Sheets and develop optimization recommendations for e-commerce outcomes.
- Monitor marketplace events, including holiday trends and category promotions, and track their impact on campaign performance.

Client Engagement & Coordination

- Present campaign trends and strategy to clients.
- Participate in client calls and internal alignment meetings.
- Maintain clear project prioritization and ensure deliverables are coordinated and completed on time.
- Collaborate with cross-functional partners across analytics, creative, and account management to align search efforts with the broader media strategy.

EXPERIENCE & SKILLS

- 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands).
- Skai Certification required.
- Proficient in Excel and Google Sheets, with the ability to analyze large datasets, identify trends, and present findings.
- Strong communication skills with a proven ability to simplify insights for clients and internal stakeholders.
- Highly organized and capable of prioritizing and managing workflows across multiple campaigns.
- Bachelor's degree in Marketing, Business, Advertising,



or a related field preferred.

PERKS & BENEFITS THAT SET US APART

We don't just talk about balance, growth, and culture — we build for it.

- Work-Life Flexibility: Hybrid setup, up to 28 paid days off, and winter holiday shutdowns.
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you — wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

- Salt of the Earth: We lead with humility, honesty, and heart — always.
- Do What's Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We're solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

COMPENSATION The anticipated annual base salary range for this position is $60,000–$75,000.

Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs.

This range represents the expected base salary for this role and does not include other elements of SALT's total rewards program.

EQUAL EMPLOYMENT OPPORTUNITY

Salt XC is committed to Equal Employment Prospect and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

📌 Senior Retail Media Search Associate (Toronto)
🏢 SALT XC
📍 Toronto