WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Associate, Direct Activation is responsible for the overall execution and management of their assigned client’s investment requirements, purchasing and monitoring all assigned campaigns to ensure all objectives are met.

YOUR IMPACT:

Communicate buy changes to vendor reps e.g.: cancellations, shifts, brand changes

Maintenance of campaign executions e.g.: pacing, make goods and pre-emption

Inputting/uploading campaigns – broadcast and potential digital

Generating campaign reports – including pre and post documents,Masterfile

Daily campaign maintenance

Corporate estimating and posting

Execution, confirmation and monitoring of investment buys

Maintenance of clients’ monthly media expenditures (budget control reports)

UseWPP Media’sproprietary tool and other measurement software (Numeris)

YOUR QUALIFICATIONS:

Driven desire to develop and excel in a media career

Strong attention to detail accuracy and mathematical competency is a must





Highly developed organizational skills

Solid communication skills (verbal and written)

Demonstrated solid technical and negotiation skills

Ability to collaborate within a team

Positive, flexible attitude with ability to balance assignments and work under tight deadlines

Intermediate proficiency inMediaOcean, Infosys,Airware, TV/BBM, LENS, and other media related tools

Intermediate proficiency with Microsoft Office Suite, specifically PowerPoint and Excel.

EDUCATION &EXPERIENCE;

At least one year of experience in Investment buying

Post-secondary degree/diploma in Advertising, Marketing, Business or a related field.

LIFE ATWPPMEDIA& BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.



Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information youprovide. Whilewe appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$39,750 - $66,250 CAD

Please read our Privacy Notice for more information on how we process the information you provide.

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📌 Associate, Direct Activation (Ontario)
🏢 WPP
📍 Ontario