Senior Copywriter, Business Squad
Pay Rate: $51.47/hour, depending on experience
Contract Length: 1 Year
Location: Calgary, Alberta
They’re expanding their team to meet growing needs, making this a unique opportunity to work with an industry leader. Our Client isa market leading financial institution
Note: The primary pay rate is based on T4 classification; however, we will also consider applications from candidates interested in an INC classification, where applicable.
Description
As the Senior Copywriter on the Business Squad, your grasp of creative strategy and powerful words will resonate with medium- to senior-level business audiences including C-suite, institutional investors, and leaders in key industries such as agribusiness, energy, mining, tech, and more.With your creative mind, collaborative spirit, and business acumen, you will create campaigns that communicate our clients sophisticated business offerings and how we power possibility for our clients. On any given day, you could be head-down writing, head-up listening and coaching, ideating, managing video shoots and recording sessions, or presenting stakeholders with big strategic thinking.
Responsibilities
1. Creative Strategy
Participate in the development of creative strategy for large projects and initiatives requiring cross-channel advertising campaigns.
Use insights from testing and analytics to inform and refine creative strategies, concepts, and assets—driving the continuous evolution of the brand.
2. Ideation & Copywriting
Partner with Art Directors to provide ideation on everything from ongoing campaigns to daily deliverables, developing multi-channel messaging and ensuring strict brand consistency.
Craft compelling copy across a diverse range of formats, including:
Headlines and digital ads
Email marketing campaigns and web copy
Radio and video scripts
Program and product names
Conference materials and client success stories
3. Collaboration, Guidance & Feedback
Partner with marketers and digital strategists to optimize the client journey through the marketing funnel, from initial impressions through to digital conversion.
Collaborate with the Advisory Content Marketing team on strategies to disseminate high-value content to distinct audiences across multiple channels.
Work alongside the Content Media Video team to script, produce, and provide creative guidance on video/audio content, including evaluating and selecting creative vendors.
Provide direction and constructive feedback to internal and external partners, including art directors, copywriters, content writers, producers, and audio/video production partners.
Actively participate in a collaborative feedback loop across all areas of the team.
4. Creative & Brand Ambassadorship
Contribute to the evolution of the brand and brand voice as they apply specifically to Business and Cormark Capital Markets .
Ensure all creative assets originating from the Business Squad strictly adhere to the brand guidelines and voice.
Serve as an active representative and spokesperson for the Creative COE within the Business Squad by engaging in planning sessions, identifying creative support opportunities, discussing briefs and timelines, and managing team capacity.
Qualifications
5 to 8 years of professional copywriting and creative strategy experience within an agency, in-house creative team, or corporate marketing environment.
Proven portfolio demonstrating high-impact B2B copywriting, multi-channel advertising campaigns, and strategic concept development tailored for executive or institutional audiences.
Demonstrated experience writing for complex, regulated, or specialized industries (such as financial services, energy, agribusiness, technology, or mining).
Experience collaborating closely with art directors, video producers, digital strategists, and cross-functional marketing teams.
Skills & Competencies
Writing & Editing: A very high standard of writing, editing, and proofreading skills with an immaculate eye for detail, tone, and clarity.
Strategic Thinking: Strong strategic thinking, concept development, and pitching skills, with the ability to translate complex business offerings into engaging narratives.
Project Management: Ability to manage multiple projects concurrently, prioritize competing demands, and consistently meet strict deadlines in a fast-paced environment.
Collaboration & Interpersonal: A team player mindset with a willingness to build robust relationships and collaborate effectively with internal team members and external stakeholders.
Mindset: A high-performing work ethic, adaptability to change, and a growth mindset.
Education & Certifications
Post-Secondary Education: Undergraduate degree or diploma in Communications, Journalism, English, Marketing, Creative Writing, or a related discipline
Additional Information
A requirement for candidates to be considered for this role will be to complete a criminal and credit check (including Canadian Credit Risk Score)
We strive to build teams that reflect the diversity of the communities we work in. We encourage all qualified applicants to apply, including people from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with visible/nonvisible disabilities.
We have a dedicated webpage for accommodations where you can learn more about what we offer and request accommodation: https://raise.jobs/accommodations/
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📌 Senior Copywriter, Business Squad (Alberta)
🏢 Raise
📍 Alberta