Why Onni Capital You will not be inheriting a brand book and a content calendar. You are deciding what this brand is.
Job Description Why Onni Capital You will not be inheriting a brand book and a content calendar. You are deciding what this brand is.
The assets available are genuinely unusual. Onni owns penthouses, hotels, restaurants, a boat, a jet, and buildings across six North American cities. Those are marketing currency for events, influencer partnerships, and content that competitors simply cannot produce. The plan already includes an Onni Capital conference in Vancouver, founder dinners, industry mixers, a podcast hosted by the executives, and flagship video series shot on location.
Marketing here has a direct commercial purpose. Brand drives deal flow. Deal flow drives the business. You will be able to trace what you build to actual transactions rather than to impressions.
And there is a business inside the function. The marketing services line has revenue targets and portfolio company clients, which means you are running a practice rather than a cost centre.
How We Work Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy. Team members are expected to:
Challenge assumptions and communicate directly
Take responsibility for outcomes, not simply produce recommendations
Use modern AI tools to work faster and produce better results
Share unfinished work early and improve it through feedback
Move comfortably between strategic analysis and hands on execution
Know when to continue investing in an idea and when to stop
Operate effectively without a detailed playbook
This is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.
What You Will Do Own the Onni Capital brand Own everything public facing for Onni Capital, including brand identity, positioning, messaging,



and visual standards across every channel
Run the Onni Capital brand launch as a defined project, coordinating the website, social handles, press, fund announcement, internal stakeholders, dependencies, deadlines, and launch readiness
Own the Onni Capital website end to end, including build, content, launch, measurement, and ongoing development
Approve all public facing material produced by anyone at Onni Capital. Nothing goes out without passing through this function
Events and community Design and deliver the events programme, including the Onni Capital conference in Vancouver, founder dinners, industry mixers, panels with portfolio operators, and demo days
Own event delivery from concept through execution, including budgets, timelines, vendors, sponsorships, guest lists, run of show, promotion, and post event reporting
Build the sponsorship model, including partner firms as event sponsors and Onni's sponsorship of industry organisations
Run influencer and affiliate partnerships, using Onni's hospitality and property assets as currency
Manage the podcast and video series programme, including format, guest roster, production schedule, distribution, and performance, working with the Videographer and Content Producer
Marketing as a service Build and sell the marketing services line to Onni portfolio companies and external clients, including campaigns, positioning, creative, digital presence, and ongoing marketing programmes
Scope engagements, define deliverables, build project plans, assign owners, set timelines, manage client expectations, and ensure work ships on time
Set the rate card with the Technology Consulting Lead and the Controller and manage every engagement to revenue and margin targets




Deliver marketing programmes for portfolio companies across construction, industrial services, technology, and data centres, each with a different audience and buying cycle
Manage multiple client engagements concurrently without allowing deadlines, quality, scope, or communication to drift
Report on consulting pipeline, revenue, margin, project status, campaign performance, and material risks
Project management and operating discipline Build and own the marketing operating system across Onni Capital and Panni Consulting, using clear project plans, owners, milestones, deadlines, budgets, and measures of success
Maintain a single view of all active launches, campaigns, events, client engagements, content productions, and dependencies
Run regular project reviews, identify blockers early, elevate decisions when required, and make sure commitments actually get completed
Coordinate work across executives, portfolio companies, internal teams, agencies, freelancers, vendors, and external partners
Prevent scope creep and unnecessary work. Projects should have a defined objective, owner, deadline, budget, and measurable outcome before significant resources are committed
Team Manage the Videographer and Content Producer and the Social Media Manager, set the content standard, establish priorities, and build the internal creative capability
Direct the content engine so a single shoot produces material across long form video, short form, social, blog, and press
Document brand standards, campaign playbooks, project templates, and operating processes so the work is repeatable
Contribute to internal reviews, demonstrations, and Onni Capital events
What You Bring Six or more years in marketing, brand, communications, agency, or consulting environments, with meaningful ownership rather than execution against someone else's plan
Demonstrated experience launching a brand or repositioning one, ideally from a standing start
Solid project management capability. You can take an ambiguous objective, turn it into a workplan, coordinate multiple contributors, manage dependencies, and get the finished work out the door on time

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📌 Marketing Consulting Lead (British Columbia)
🏢 Onni Group of Companies
📍 British Columbia