Job Description
Current work authorization for Canada is required for all openings.

This is a hybrid role with a mix of remote and in-office working

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.

Business Overview
Fidelity Investments Canada is seeking a Digital Product Analyst, Marketing Automation to help shape and deliver the next generation of marketing technology capabilities. As a key member of the Marketing Automation team, you will own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and work closely with Agile delivery teams to bring impactful capabilities to life. Your work will help enable personalized customer experience, improve marketing effectiveness, and support Fidelity's ongoing digital transformation.

Key Accountabilities

Own and manage the marketing automation product backlog, ensuring priorities align with business objectives and customer needs

Partner with stakeholders to evaluate opportunities, define business value, and translate requirements into actionable user stories

Collaborate with Agile delivery teams through planning, development, testing, and release cycles to deliver high-impact solutions

Support product roadmap development, release planning, and the evolution of marketing automation capabilities

Lead marketing automation technology initiatives from concept through implementation, including requirements gathering, impact assessment, and stakeholder alignment

Develop business cases and recommendations to support strategic investments and process improvements

Coordinate proof‑of‑concept evaluations, user acceptance testing (UAT), and quality assurance activities for new technologies and enhancements

Analyze business, process, and customer data to identify trends, opportunities, and areas for optimization

Create reports, dashboards,



and presentations that translate insights into clear business recommendations

Drive operational efficiency by identifying process improvement opportunities and supporting the implementation of scalable solutions

Partner with teams across Marketing, Technology, Product, Operations, Compliance, and external vendors to deliver successful outcomes

Oversee marketing technology enhancements, implementation activities, user adoption, and stakeholder communications to ensure smooth delivery and business impact

What We're Looking For

Solid understanding of the investment industry (mutual fund and institutional investments industries)

Experience working in Agile environments

Robust analytical and problem‑solving skills

Excellent written and verbal communication skills

Ability to translate business requirements into technical solutions

Robust organizational and prioritization skills

Hands‑on experience with JIRA and Confluence for Agile delivery, requirements management, and team collaboration

Education

University degree or equivalent work experience

1 – 2 years of experience in Marketing with experience working with marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, HubSpot, etc.)

1+ year of leading or managing project would be an asset

CSPO (Certified Scrum Product Owner) or equivalent certification is an asset

Total Rewards That Reflect Your Impact
We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well‑being tomorrow.

Base Salary and Discretionary Performance Bonus Total annual cash compensation (base salary plus target bonus) ranges from $73,000 to $90,000, based on your experience and qualifications.

RRSP Contribution After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team

Flexible working arrangements - 100% remote, hybrid, and in office options





Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you

Comprehensive health benefits that start on your first day, with 100% employer‑paid premiums, that include up to $6000 annually for mental health services and therapy

Parental leave top‑up to 100% of your salary for a period of 25 weeks

Up to $650 for home office equipment

Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice

Diversity and inclusion programs, including an active network of Employee Resource Groups

Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people‑centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years

Fidelity Canada is an equal opportunity employer
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally‑protected ground.

Accommodation during the application process
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].

Why Work at Fidelity?

We are proud to be recipients of the following

Awards

Canada's Top 100 Employers

Greater Toronto's Top Employers

Canada's Top Family-Friendly Employers

Canada's Top Employers for Young People

Great Place To Work Certified

Best Workplaces for Inclusion

Best Workplaces for Mental Wellness

Best Workplaces for Today's Youth

Best Workplaces for Women

Best Workplaces in Financial Services & Insurance

Best Workplaces in Ontario

Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) - Best Place To Work

HRD - 5-Star Benefit Program

HRD - 5-Star Diversity & Inclusion Employer

Designations

Canadian Compassionate Companies – Certified

Benefits Canada's Workplace Benefits Award - Future of Work Strategy

TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting

Canadian HR Reporter's Most Innovative HR Team

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📌 Digital Product Analyst, Marketing Automation (Ontario)
🏢 Fidelity Canada
📍 Ontario