Social Media & Content Manager

LinkedIn + Instagram — Founder-Led Content & Company Socials

2026-08-13 | Astra GTM

Role Snapshot

Type

Freelance / contract to start, part-time or full time depending on fit — open on structure

Location

Remote

Reports to

Founder (Rees Bayba)

Compensation

DOE — discussed on the call

About Astra GTM

Astra GTM is a fractional GTM firm — we build systematic outbound revenue engines for B2B companies: outbound email, LinkedIn, cold calling, and the data infrastructure underneath all three. We run this the same way for ourselves that we run it for clients: hands-on, data-driven, and allergic to generic content.

We've built a strong outbound motion. Our social presence hasn't kept pace with it, and that's the gap this role closes.

The Role

We're hiring someone to own LinkedIn and Instagram for Astra GTM — both the founder's personal presence and the company account. You'll be posting and engaging daily, not batching content once a week and disappearing. This is a build-the-presence-from-scratch mandate, not a maintain-what-exists one.

What You'll Do

- Run a founder-led content strategy and calendar for LinkedIn — ghostwrite and post on the founder's behalf, in his voice, on a daily cadence
- Own the Astra GTM company LinkedIn and Instagram accounts end to end: content calendar, posting, and daily engagement (comments, replies, community)
- Turn raw source material — calls, wins, case studies, hot takes, industry commentary — into finished posts across formats (text posts, carousels, short video/clips)
- Build and maintain a consistent posting rhythm on both platforms, not sporadic bursts
- Actively engage daily: commenting on and building relationships with the accounts our ICP actually follows, not just posting into the void
- Track what's working (impressions, engagement, follower growth, inbound from posts) and adjust the content mix accordingly
- Keep visual and voice consistency across both platforms and both accounts (founder + company)

What You Need





- Proven experience running LinkedIn and Instagram for B2B brands and/or founders — show us the accounts, not just a resume line
- Fluent in founder-led content specifically: ghostwriting in someone else's voice, translating a founder's raw thoughts into posts that sound like them, not like an agency
- Comfortable owning both strategy (what to post, when, why) and execution (writing, basic design/editing, scheduling)
- Understands B2B — this isn't consumer lifestyle content; you need to get why a GTM/RevOps/sales audience engages with something
- Self-directed. You'll get raw material and context, not a script for every post
- Strong writing — the actual bar is: could this post pass as something a sharp, blunt operator wrote themselves

Tools & Skillset

You should already work fluently across these — not learn them on our time:

- Design: Canva and the common content-creation toolset, comfortable from basic (templated posts, simple graphics) to more advanced (custom carousels, brand-consistent visual systems, light video editing)
- AI tools for content generation and writing: Claude, ChatGPT, or equivalent — using them to draft, iterate, and speed up writing and design, not to replace your own judgment on voice and quality
- AI-assisted design tools (e.g. Claude/Canva's AI features, Midjourney or similar) to accelerate visual production
- Social media management / scheduling platforms (e.g. Buffer, Hootsuite, Sprout Social, Later, or similar) for calendar planning, scheduling, and basic performance reporting

Nice to Have

- Experience in sales, GTM, RevOps, or B2B SaaS specifically (you'll pick up the domain language faster)
- Basic video editing / repurposing skills (long-form call or clip → short-form post)
- A track record of growing an account from a low base, not just running an already-warm one

How to Apply

Send: (1) links to LinkedIn and/or Instagram accounts you've run — founder or brand, (2) a one-line note on what results looked like (growth, engagement, inbound), and (3) your availability and rate expectations.

📌 Social Media & Content Manager (Canada)
🏢 Astra GTM
📍 Canada