Elevate digital marketing strategies at Manulife as a Business Analyst for the Customer Data Platform (CDP). You'll focus on customer segmentation and audience activation with hybrid work options.

Join Manulife's Global Digital Marketing team to enhance personalization efforts through CDP insights. This Business Analyst role requires collaboration with MarTech engineers and data teams, emphasizing your skills in requirements gathering, data mapping, and audience validation. You will drive the documentation of business needs and translate them into actionable tasks and specifications.

Key Responsibilities:
• Gather and prioritize business and functional requirements
• Facilitate stakeholder discussions for use cases
• Document data sources, schemas, and mapping




• Perform data validation and governance support
• Define audience segmentation logic and activation strategies

Requirements:
• University degree in business, Marketing, or Data Analytics
• Experience in customer data management and analysis
• Robust analytical skills with actionable insights
• Proficiency in visualization tools like Power BI
• Understand data privacy regulations and best practices

Utilize your analytical prowess and CDP expertise to optimize business objectives through targeted strategies at Manulife.
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📌 Business Analyst for Customer Data Platform (Ontario)
🏢 Société Financière Manuvie
📍 Ontario